Fundraising Marketing Webinars

Discover how easy it is to get more items, more bids and raise even more money using the web as we uncover new avenues in which to reach additional donors, constituents and attendees for your events.
We’ll identify the challenges that schools and nonprofits face when planning and executing charitable auctions, and illustrate how fundraisers are now adapting new technologies to overcome inherent limitations of live and silent auctions – ultimately raising more money from these events.
This webinar will show you how to:
- Get more items - Use online donating capabilities, dedicated email campaigns, consignment items and barter sponsorship on your auction site to get items
- Get more bids - Attract bidders and motivate participants through a series of web-based bidder alerts, email sends and online promotions; and use the Internet to expand your reach beyond your constituency and your community
- Raise more money – Use supplemental revenue channels such as online sponsorship, ticket sales and cash donations directly through your auction’s website to raise even more money
| DATE: May 6, 2008TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET
PRESENTERS
Jon Carson, CEO, cMarket
Renea Ferriss - cMarket Customer, Regional Coordinator, Muscular Dystrophy Association – Houston
Paul Clolery, Vice President/Editorial Director, The Nonprofit Times
Anna Carbonara, Moderator, American Marketing Association
COST: Complimentary
Click Here to Register
Need Help? Visit our Webcast FAQs. |
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Marketing Webinars

Generation Y, the Millennials, or 20-somethings — no matter what you call them, this generation places a high priority on meaningful experiences, personal growth, and relationships. According to a recent Deloitte survey, more than half of workers in their 20s prefer to work at companies that offer volunteer opportunities as part of the employment package. They are learning-oriented, tech-savvy, multi-taskers. And best of all, this generation, second in size only to the Boomers, is already motivated to support your nonprofit now and in the future — if you are are ready to meet their high expectations. While some would call this generation “High Performance,” they’d also call it “High Maintenance.”
WHEN: Wednesday, May 7, 2008
2:00 - 3:00 p.m. ET
1:00 - 2:00 p.m. CT
12:00 - 1:00 p.m. MT
11:00 a.m. - 12:00 p.m. PT
WHERE: On your phone and at your computer, via ReadyTalk, a user-friendly webinar service.
COST: $35. Includes toll-free access to the webinar, as well as a link to the recording.
Register for This Webinar Now!
Guest speaker Sam Davidson will share his tips on how your nonprofit can best connect with Generation Y. Sam is a speaker, writer and founder of CoolPeopleCare. He writes regularly on his personal blog and has been syndicated on EthicsDaily and YPCommons. His favorite topics include the potential of the next generation to change the world for the better. His first book, “New Day Revolution: How to Save the World in 24 Hours” was published in November 2007.
Sam will talk about how Generation Y differs from older generations, what communications tactics work best, and what kinds of messages are most likely to resonate (or be ignored). He’ll also provide tips on how to get this generation involved with you now and how to build that relationship long-term.

Marketing Webinars

Please join us to discover the best ways to raise more money online by fostering healthy competition among fundraisers.
In this free interactive webinar, you will learn about:
- How to use teams, competition and prizes to raise more money for your cause
- Easy ways to promote your fundraising programs using new social media, such as Facebook, MySpace and YouTube
- Methods used by Junior Achievement of Eastern Massachusetts to raise over $90,000 online in 2007
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| The details: |
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| Guest speaker: |
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Andrea Farwell, Bowl-a-thon Manager |
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Junior Achievement of Eastern Massachusetts |
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Wednesday, April 30, 2008 |
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2:30-3:30pm Eastern Standard Time |
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Free |
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Sign up Now |
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Software Technology Webinars

Thursday, May 8th, 1:00 - 2:30 EST. Presented by Laura Quinn with Ryan Ozimek, David Geilhufe, and Patrick Shaw

Open source content management systems (CMS) are particularly attractive to the nonprofit community because of their cost-efficiency, but what do these systems actually do? And what are the differences between the most common CMSs? We’ll compare Joomla, Drupal, and Plone for typical nonprofit needs, and then experts in each of the systems - Ryan Ozimek, David Geilhufe, and Patrick Shaw – will demo the systems and answer your questions.
Register now>
Management Technology Webinars

Introduction to Content Management Systems
Wednesday, May 7th, 1:00 - 2:30 EST.
Presented by Laura Quinn
Cost: $40
If you need a way to update your website, but you’re not sure where to start, this is the session for you. We’ll talk about what content management systems are, and look at various affordable options for updating your website text and images, including using What-You-See-Is-What-You-Get software like DreamWeaver and Contribute, website-in-a-box tools like Homesite, blog tools like WordPress, open source tools like Joomla and Drupal, and more.
Register now>
Fundraising Webinars

Thursday, May 1st, 1:00 - 2:30 EST. Presented by Laura Quinn
Cost: $40

Do you want to help your organization take donations online, but aren’t sure how? This session will tell you what you need to know in order to choose a tool and get started. We’ll touch on some of the strategic aspects of online donations, but our focus will be on the tactical: What online donation tools a re available? How do they work? How do you know which one is right for your organization? We’ll close by looking more closely at some of the specific tools that are available, such as Network for Good, PayPay, Click & Pledge, Groundspring DonateNow, eTapestry, MemberClicks, AuctionPay, and more.
Register now>
Fundraising Webinars

Your direct mail program could do significantly better — if you integrate into your program internet and phone communications as well. Find out how a “three-channel” approach to your database can raise more money and retain more donors.
Date: April 24, 2008
Time: 2:00 PM Eastern
Registration Fee: $179.95 (includes $20 early registration discount)
Duration; 90 minutes
> Register
Presenter: Geoffrey Peters is president/CEO of award-winning Creative Direct Response, part of the CDR Fundraising Group, one of America’s leading providers of integrated fundraising services. Learn what CDR has learned from soliciting the 8 million active donors on its in-house list.
Topics will include integration of mail and internet, integration of mail and telephones, putting multiple channels together, difficulties in testing and measurement, managing an integrated database, challenges to integration, and more.
Special feature: lots of real-life examples for you to consider plus opportunities to ask detailed questions.
Learning Objectives
- Understand the cost benefits you can achieve as you integrate your fundraising programs and communication channels.
- Understand and avoid the pitfalls as you integrate your programs.
- Discover ways to recycle and repackage your marketing efforts to increase your fundraising efficiency.
Who should attend?
Fundraising professionals and nonprofits organizations who want to realize the financial and donor benefits that occur from the integration of your various fundraising programs with your communications channels.
Fundraising Webinars
The most successful online fundraisers understand the difference between searching for online donors versus searching for online fundraisers. In this session we will present a series of case studies from the US, UK, Canada and Australia that showcase best practices of online fundraisers, and demonstrate how any organization can get more from their volunteers.
Session attendees will learn:
- Best practices in online fundraising
- New models and frameworks to apply to their own organization
- New ways to take advantage of social network sites such at FaceBook
DATE: April 9, 2008
TIME: 11amPT/ 12pmMT/ 1pmCT/ 2pmET
PRESENTERS
Philip King, President & CEO, Artez
Anna Carbonara, Moderator, American Marketing Association
COST: Complimentary
Click Here to Register NOW
Philip King has been President & CEO at Artez for the past six years, and has seen both the benefits and risks as fundraising organizations move online. A self-proclaimed internet enthusiast, Philip has learned to temper his desire to digitize with the reality that paper isn’t going away. At Artez, Philip leads the growth of the company into new fundraising sectors and geographies; and works with hundreds of clients in Canada, US, UK, Australia and The Netherlands.
Fundraising Marketing Webinars

Real-world tips for moving beyond Web sites and donation forms
Like most nonprofit professionals, you probably understand the importance of your organization’s Web site. But, you still need more effective ways to reach constituents, get them to donate and convert them to lifelong supporters.
Join us for this complimentary online session and examine the tips you can use right away to boost donations and improve constituent outreach. You’ll discover a new perspective on incorporating the Internet into your fundraising and marketing strategies a perspective that many nonprofits are using today to achieve extraordinary results.
Tuesday, April 15
1:00 2:00 p.m. Eastern
via the Internet and a toll-free call
In this online session you’ll:
- Learn how to attract new constituents and grow your email address file
- Find out how to build relationships with your constituents using the Internet
- See examples of how you can empower your constituents to raise funds for your organization
BONUS: Attend this online session and learn the 14 questions every nonprofit organization needs to ask itself today.
> Register Now
Fundraising Technology Webinars

This session explores all the various aspects of technology that can aid in the fundraising process. From Accounting and e-Mail relationship building to Social Networking and Web Sites, you can see what is out there for reasonable fees if you are a small to medium size charity.
We will focus on numerous live case studies from the non profit world. The promise of the Internet and Technology revolutionizing the development office and the art of fundraising is now upon us. Come listen to one of the pioneers of this enabling technology cut through the hype and explain what does and does not work. You will be surprised at how simple and cost effective it can be! Actual examples of technology usage and results within this arena will be illustrated.
Presented by: Jay Love, ePMT, CEO and Co-Founder, eTapestry
April 10, 2008
11:00AM 12:15PM (PST)
1:00PM 2:15PM (CST)
2:00PM 3:15 PM (EST)
Cost: $45
REGISTER NOW!
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