Branding for Nonprofits: What Is It and Should You Do It?

A Nonprofit Marketing Guide “Hot Seat” Teleseminar with Nancy Schwartz

Thursday, April 10, 2008
3:00 p.m. - 4:00 p.m. Eastern
(12:00 p.m. Pacific)
Registration is $20

Register Now!

Everywhere you look, nonprofits are embarking on branding — or rebranding — campaigns. Just how important are brands in nonprofit marketing? What benefits can your nonprofit realize by going through a branding process? Do you need to hire a consultant or can you do it in-house? And what the heck is branding, anyway?

Nancy Schwartz of Nancy Schwartz & Company and GettingAttention.org, a leading expert on nonprofit branding, will jump into the hot seat for a 15-minute interview with Nonprofit Marketing Guide’s Kivi Leroux Miller, followed by 45 minutes of Q & A with participants. You’ll learn how branding is about much more than redesigning your logo or coming up with a catchy tagline. Kivi will ask Nancy lots of good, tough questions and then you can pepper her with more. At the end of the teleseminar, you’ll understand what nonprofit branding is and isn’t, and you’ll have the knowledge you need to make smart decisions about your nonprofit’s brand. It’s like getting an hour of top-shelf consulting time for just $20!

As president of Nancy Schwartz & Company, Nancy designs and implements marketing and communications programs to help nonprofit and foundation clients nationwide to maximize their impact and profits. Combining strategic perspective, practical vision, and a broad range of technical skills, Nancy provides her clients with innovative approaches to meeting their goals.

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