Online Marketing Basics for Nonprofits: From Email to Social Media

A Webinar with Nonprofit Marketing Guide’s Kivi Leroux Miller

Thursday, April 3, 2008
3:00 p.m. - 4:00 p.m. Eastern
(12:00 p.m. Pacific)

Registration is $35

Online marketing in the nonprofit sector is exploding because it’s much cheaper than traditional print marketing - and because it works. But all those options — email newsletters, e-blasts, websites, blogs, texting, fundraising portals, Google ads, MySpace, YouTube, Twitter and on and on - can feel endless and overwhelming.

Where should you begin and where do you go next? Which tools are now considered essential and which are still optional? How much effort does online marketing require and what does it cost? What will work best for your situation?

During this one-hour webinar, we’ll make sense of all of your various online marketing options by showing you how they all fit together and explaining the important differences between so-called Web 1.0 and Web 2.0.

You’ll get tips on how to sort through what’s best for your nonprofit, so you’ll know where to start. You’ll also get a solid understanding of where you can take your online marketing strategy over time.

Kivi Leroux Miller