The Search for Sneezers: How to find first-time donors in epidemic proportions
The most successful online fundraisers understand the difference between searching for online donors versus searching for online fundraisers. In this session we will present a series of case studies from the US, UK, Canada and Australia that showcase best practices of online fundraisers, and demonstrate how any organization can get more from their volunteers.
Session attendees will learn:
- Best practices in online fundraising
- New models and frameworks to apply to their own organization
- New ways to take advantage of social network sites such at FaceBook
DATE: April 9, 2008
TIME: 11amPT/ 12pmMT/ 1pmCT/ 2pmET
PRESENTERS
Philip King, President & CEO, Artez
Anna Carbonara, Moderator, American Marketing Association
COST: Complimentary
Philip King has been President & CEO at Artez for the past six years, and has seen both the benefits and risks as fundraising organizations move online. A self-proclaimed internet enthusiast, Philip has learned to temper his desire to digitize with the reality that paper isn’t going away. At Artez, Philip leads the growth of the company into new fundraising sectors and geographies; and works with hundreds of clients in Canada, US, UK, Australia and The Netherlands.
Under Fundraising+ Webinars
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1 Comment for The Search for Sneezers: How to find first-time donors in epidemic proportions
1. Email Donor Lists Growing&hellip | May 20th, 2008 at 4:54 pm
[...] This article summarizes the findings of an NTEN report examining the state of fundraising email campaigns. One interesting thing that arises from these statistics - it’s becoming harder and harder to measure “open rates” to begin with because the way we consume email has become so varied across platforms and contexts. This prompts the question of whether or not “open rate” is a meaningful measurement anymore? Are there more relevant ways that we can measure the effectiveness of online appeals here in 2008, taking into account the bigger picture of online cause engagement? How do we arrive at a measurement of your cause’s online “esteem,” for instance? How do we work to increase the depth with which people interact with an organization? How do we get a sense of the breadth with which people are connecting their friends and colleagues with a cause (see: “sneezers“)? [...]