How to Connect with Generation Y

Generation Y, the Millennials, or 20-somethings — no matter what you call them, this generation places a high priority on meaningful experiences, personal growth, and relationships. According to a recent Deloitte survey, more than half of workers in their 20s prefer to work at companies that offer volunteer opportunities as part of the employment package. They are learning-oriented, tech-savvy, multi-taskers. And best of all, this generation, second in size only to the Boomers, is already motivated to support your nonprofit now and in the future — if you are are ready to meet their high expectations. While some would call this generation “High Performance,” they’d also call it “High Maintenance.”

WHEN: Wednesday, May 7, 2008

2:00 - 3:00 p.m. ET
1:00 - 2:00 p.m. CT
12:00 - 1:00 p.m. MT
11:00 a.m. - 12:00 p.m. PT

WHERE: On your phone and at your computer, via ReadyTalk, a user-friendly webinar service.

COST: $35. Includes toll-free access to the webinar, as well as a link to the recording.

Register for This Webinar Now!

Guest speaker Sam Davidson will share his tips on how your nonprofit can best connect with Generation Y. Sam is a speaker, writer and founder of CoolPeopleCare. He writes regularly on his personal blog and has been syndicated on EthicsDaily and YPCommons. His favorite topics include the potential of the next generation to change the world for the better. His first book, “New Day Revolution: How to Save the World in 24 Hours” was published in November 2007.

Sam will talk about how Generation Y differs from older generations, what communications tactics work best, and what kinds of messages are most likely to resonate (or be ignored). He’ll also provide tips on how to get this generation involved with you now and how to build that relationship long-term.

Under Marketing+ Webinars