How to Create Nonprofit Messages That Motivate

It’s a common nonprofit complaint: “When we’re dealing with such important issues . . . why aren’t more people listening?”

Everyone today talks about the need for a message, but how do you create one? During this webinar, you’ll learn the five principles that underlie the creation of powerful messages and the five steps to creating one. You’ll hear how you need to be clear about what action you want. How you need to speak to your audiences’ desires more than their needs. And why the less you say, the more you’re heard.

If you are struggling to capture your audience’s attention or aren’t certain how to best guide your conversations with them, this webinar will give you the step-by-step how tos you need to refine or revamp your nonprofit’s messaging.

Thursday, June 19, 2008

2:00 - 3:00 p.m. Eastern
(11:00 a.m. Pacific)

Registration is $35

Guest speaker Rebecca K. Leet is an expert in nonprofit communication and author of the first book on message development: Message Matters: Succeeding at the Crossroads of Mission and Market. She has consulted for nonprofits, foundations, and associations for more than 20 years and, previous to that, had a career in the national news media and politics.

Under Marketing+ Webinars