Introduction to Website Analytics

Thursday, June 5th, 1:00 - 2:30 EST.

How many people visit your Web site every day? What are visitors doing when they get there? Which features are most popular? We’ll talk through the tools and strategies you can use to get the answers to these questions. Through demos of free tools such as AWStats and Google Analytics, we’ll look at what these tools can tell you about your site, and what the statistics mean. We’ll close with a discussion of when more advanced statisics packages - such as ClickTracks or WebTrends- might be useful.

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Under Marketing+ Tools/Software+ Webinars