Attracting More Website Visitors: Traffic-Building Tips for Nonprofits

OK, so you have a website. Now what? How do you get people to visit it and use it?

Many tools and strategies are available to help you attract new visitors to your website and to get one-time visitors to return. During this webinar, we’ll talk about the tools most likely to work for staff at small and medium-sized nonprofits — in other words, what you can do with little or no money and minimal technical expertise.

We’ll review these topics:

• Search engine optimization — increasing the odds that Google and other search engines will send traffic your way
• Linking strategies — the right and wrong ways to go about getting links on other people’s websites
• Content strategies — how what you put on your website can drastically affect the amount of traffic you get and how to find out what’s hot and what’s not
• Advertising — should you apply for a Google grant or pay for your own AdWords campaign?
• Social bookmarking — how tools like Digg and StumbleUpon can create big spikes in traffic
• Integration with everything else you do — the importance of not letting your website sit out there on its own.

We’ll boil everything down into a best-of-the-best, one-hour overview, so you’ll understand your options and know how to pick what will work for your organization. We’ll also look at the websites of several participants during the webinar, so you can see how to apply what you are hearing to real-world situations.

Wednesday, July 30, 2008

2:00 - 3:00 p.m. Eastern  (11:00 a.m. Pacific)

Registration is $35

Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com will present this webinar with David Westbrook, founder of Dewpoint Productions, a search engine optimization and online marketing consulting firm.

Under Marketing+ Webinars