Email Newsletter Basics for Nonprofits - From Start to Finish

Sending an email newsletter to your supporters is a great way to keep in touch: email is much cheaper than print, readers can act instantly with just a click (including making a donation), and you can easily track the effectiveness of your email campaigns.

That’s the good news.

The bad news is that your email newsletter can be deleted in an instant or trapped in a spam filter before it’s even read. And if your email is opened, nonprofit newsletters are often too boring, wonky, or self-centered to convince anyone in her right mind to do anything, let alone whip out a credit card for a donation.

How can you get all the goodness of email newsletters, while bypassing the bad? During this one-hour webinar, Kivi Leroux Miller will walk you through the basic of producing a great email newsletter that actually does get read and acted upon. We’ll cover these topics and more:

* What kinds of articles work best in email newsletters?
* How can we use e-newsletters to move our supporters to act?
* How long should our email newsletter be?
* Should we includes graphics and photos?
* What’s the most important part of an email newsletter?
* Are there templates we can use?
* Do we have to know HTML?
* How do we get people’s email addresses?
* Can I send the email newsletter from Outlook or do I need to sign up for an email newsletter service?
* How do we comply with the federal CAN-SPAM law?
* How do we avoid getting stuck in the spam folder?
* How can we measure the effectiveness of our email newsletter?

We’ll also have plenty of time for your specific questions too.

Thursday, September 25, 2008

1:00 - 2:00 p.m. Eastern
(10:00 a.m. Pacific)

Registration is $35

Under Marketing+ Webinars