Nonprofit Publicity 101: Great PR Ideas that Get Attention
Why is no one noticing all the great work your nonprofit is doing?
If you are having a hard time getting the attention your good cause deserves from the news media, community residents, your professional community, or the people you think should be supporting your cause, it’s time to explore some proven techniques for getting good, free publicity.
Publicity is about much more than getting your name in the paper or mentioned by a blogger (although both can be incredibly valuable to nonprofits.) It’s also about getting people talking about your group and what you do, and getting them to spread the word for you. This kind of word-of-mouth marketing is priceless, because people trust what their friends and family tell them much more than they trust advertising or the media.
Wednesday, August 20, 2008
2:00 p.m. - 3:00 p.m. Eastern (11:00 a.m. Pacific)
Registration is $35
Nonprofit Marketing Guide’s Kivi Leroux Miller will provide a dozen proven ways for nonprofits to get good, free publicity, along with some public relations do’s and don’ts that all nonprofits should follow.
Claire Meyerhoff, a veteran broadcast reporter, news writer, and all-around “big idea” gal, will brainstorm specific publicity ideas with several participants live during the webinar. (You’ll receive information on how you can suggest your nonprofit or specific project ideas for the live discussion after you register.)
You’ll leave the webinar with tons of tips and the knowledge to put them to work for your nonprofit, all in one hour.
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