Nonprofit Storytelling: How to Write Your Nonprofit’s Best Stories

Storytelling works in nonprofit marketing for many reasons. Stories are emotional, and emotions drive giving. Stories are also easier to remember than facts and figures, making it more likely that your supporters will tell others about your good work.

All nonprofits have great stories to share, but exactly how do you go about telling those stories? What do you emphasize and what do you leave out? Why are some stories more powerful than others?

During this online writing workshop, we’ll remove some of the mystery from the storytelling process by showing you how to use three time-honored storytelling techniques. We’ll look at several examples of good nonprofit stories, break down why they work, and review how to apply those lessons to your nonprofit’s stories.

You don’t need to be a creative genius or even a great writer to make stories work in your nonprofit marketing. With the basic storytelling patterns you’ll learn in this webinar, you’ll be well on your way to capturing your nonprofit’s best stories in writing.

Wednesday, September 10, 2008

1:00 - 2:00 p.m. Eastern
(10:00 a.m. Pacific)

Registration is $35

Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com will present this webinar.

Under Marketing+ Webinars