Online Writing: Dos and Donts of Writing for the Web and Email

Good online writing is much shorter and is organized differently to appeal to the way people read on a computer screen. If you contribute to your organization’s website or publish an email newsletter, you need to understand and incorporate these differences into your online writing.

During this webinar, you will learn the important differences between writing for print and for the computer screen, how to make your online writing more appealing, and simple formatting tricks that can drastically improve your website or email’s performance.

Kivi will also share the six most important characteristics of good online writing with plenty of examples, along with several exercises where webinar participants will help figure out ways to improve nonprofit websites with serious online writing problems.

Thursday, August 14, 2008 2:00 p.m. - 3:00 p.m. Eastern (11:00 a.m. Pacific) Registration is $35

Under Marketing+ Webinars