Social Learning and the Long Tail | Social Enterprise Blog

Social Learning blogger David Wilkins re-imagines organizational learning using the ‘long tail’ marketing analogy and networked learning stratures.

To consume most courseware or classes as they are designed today, we
need to set aside some significant time. Thus the need to allocate
specific “space” on the shelf for training.

Imagine instead a model where every other product on the shelf
included training, where training was basically “packaged with” all of
the real work that gets done throughout the week. Further imagine that
these training elements are themselves redesigned to be smaller,
lightweight chunks of information that are contextually appropriate and
easily consumed. Imagine that we can rate these chunks of information
and link them to each other through tags, explicit links, and activity
feeds.

Once we rethink content from heavy, episodic delivery, we can begin
rethinking the issues of shelf-space and scarcity. If training and
learning are part of our everyday experience instead of a separate
activity, then shelf-space becomes a moot point. Learning becomes part
of the work, and work becomes part of the learning.

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