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A
4-week online course on how to use the Internet
to raise money for your organization.
Fundraising
on the Internet: How to Succeed
is an in-depth examination of best practices drawn
from today's most successful online fundraising
organizations. Developed by industry experts,including
Ted Hart, President of the ePhilanthropyFoundation
,and Mike Johnston, author of The Fundraiser's
Guide to the Internet, this course covers the
key elements of building a successful online fundraising
strategy, including:
-
ePhilanthropyFoundation's 10 rules of online
fundraising and code of ethics for online
philanthropy
-
Best practices in online fundraising (direct
donations, monthly giving, planned giving,
special appeals, online auctions and more)
-
Designing your website to maximize online
donations
- Working
with Portals and APSs (Application Service
Providers)
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How to market your website using banners and
email solicitation
-
Planning and executing an online fundraising
campaign
Class
participants will examine these elements in detail
and by the end of the course, each participant
will have the tools and knowledge to guide their
organization to greater online fundraising success.
The
course is presented using nonprofitlearning.com's
interactive online classroom, which combines live
"chat" class time, structured webtours,
and offline readings and assignments. This unique
approach to online learning, developed over the
past four years, allows learners to fit the class
work into their own individual schedules, while
preserving the benefits of class interaction and
peer learning.
The
primary course text is the recently published
sourcebook:
Fundraising
on the Internet: The ePhilanthropy Foundation's
Guide to Success Online
Guest
experts who will participate in this course will
include a number of authors who contributed to
this book.
Virtual
Tour of the Course Website
Detailed
Syllabus
You
can reserve a seat in an upcoming class
by clicking the Sign Up Now button:
| Start
Date |
End
Date |
Course
Fee |
|
|
May 03, 2004 |
Jun 04, 2004 |
199 |
|
|
Sep 02, 2002 |
Sep 27, 2002 |
US $249 |
|
|
Nov 04, 2002 |
Nov 29, 2002 |
US $199 |
|
|
Mar 10, 2003 |
Apr 04, 2003 |
US $199 |
|
|
Aug 25, 2003 |
Sep 19, 2003 |
US $199 |
|
|
Mar 29, 2004 |
Apr 23, 2004 |
US $199 |
|
|
Oct 13, 2003 |
Nov 06, 2003 |
US $199 |
|
|
Oct 20, 2003 |
Nov 13, 2003 |
US $199 |
|
|
Feb 02, 2004 |
Feb 27, 2004 |
199 |
|
|
Sep 06, 2004 |
Oct 08, 2004 |
US $199 |
|
|
|
