An online course examining the leading strategies for
online marketing, campaigning, advocacy and community-building.

So now you've got a web site and an email address -- now what?

Many organizations who have taken the first steps to get "online" are finding that establishing an effective online presence means a lot more than just putting a few brochures onto the web.

The Internet beings many new interactive tools into the hands of nonprofit managers. Search engines, chat rooms and email postcards are just a few of the opportunities to "get the word out" about your organization.

This course will show you how to harness the Internet as a new communications channel for your organization. You will learn how to construct an online marketing plan that includes email marketing, banner placement and "viral marketing" strategies. You will also study how to conduct an effective online campaign for education or advocacy. Finally you will learn strategies for building your organization's online community of users, volunteers and supporters.

For more details, check the course syllabus.

Or take a virtual tour of the course.

You can reserve a seat in an upcoming class
by clicking the Sign Up Now button:

Start Date	End Date	Course Fee
Jul 08, 2002	Aug 02, 2002	US $249
Sep 01, 2003	Sep 26, 2003	US $199
Oct 21, 2002	Nov 15, 2002	US $199
Mar 29, 2004	Apr 23, 2004	US $199
Oct 20, 2003	Nov 20, 2003	US $199
May 17, 2004	Jun 18, 2004	US $199
Sep 13, 2004	Oct 15, 2004	US $199