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Week 1: Overview of Prospect Research
- Basics
of prospect research
- What
are we looking for
- What
is prospect research
- It
will be a learning curve
- Why
do research?
- 10
Key Research Elements
Week 2: How can going Online
for your research help you?
- Sources
of information
- Searching
the Internet
- Some
free - some fee
- What
you can find online
- How
far you go
- Internet
Access
- There
are clues if you look for them
- Information
sources
- Online
List Serves
- Sites
to visit
- US
Web Sites
- Canadian
Web Sites
- UK
Web Sites
Week 3: Research seeks to answer
questions
- How
many prospects?
- Identify
prospects
- Research
Criteria
- 10
Key research questions
- Research
Profiles
- Other
sites to visit
- Professional
- Non-profit
- Government
Week 4: Research Management
- Research
and your database
- Research
Management
- Fundraising
and Research Strategy
- Prospect
Research Budgeting
- What
can cost a lot
- Review
and going out there
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