What Do Baby Boomer Donors Want from Your Nonprofit?

A Nonprofit Marketing Guide Webinar Featuring Jeff Brooks

Thursday, May 1, 2008
3:00 – 4:00 p.m. Eastern
(12:00 p.m. Pacific)
Registration is $35

Register for This Webinar Now!

The youngest of the Baby Boomer generation, those 78 million Americans born between 1946 and 1964, are entering their 60’s — the start of prime time for charitable giving. One study showed that Boomers give more than their parents’ generation, and that younger Boomers give even more than older Boomers.

If you want to take advantage of these changing demographics, you need to understand how the Boomer generation is different from those who came before (and those coming after). What motivates them to give? What questions will they have about your organization and your work? What do they expect from your nonprofit once they make a contribution? How do you maintain that relationship long-term and keep them happy?

Guest speaker Jeff Brooks is closely watching Boomer donor trends begin to evolve as creative director at Merkle, a full-service direct response agency that exclusively serves nonprofit organizations in North America and Europe by helping them raise more money. He has been serving the nonprofit community for nearly 20 years and writes the popular Donor Power Blog.

Jeff will share what we know so far about the charitable giving habits and requirements of Baby Boomers and will answer your questions about the impact that Boomers will likely have on your nonprofit marketing strategies and communications tactics now and in years to come.

Under Fundraising+ Marketing+ Webinars