Mission Critical: Databases/Constituent Relationship Management

Data is critical to all nonprofits. To be successful, you need to know who your stakeholders are and how they interact with your organization. So how do you create a data focused organization? This session will help you understand the fundamentals of databases in order to collect and use the information for reporting and management decisions.

Skill Takeaways:

• Understand the fundamentals of databases in order to collect and use the information necessary for reporting and management decisions
• Describe common uses and challenges of databases
• Explain database ethical and security issues

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Presented by:

JOHN KENYON has been helping nonprofits for over 15 years by providing advice, teaching seminars, and writing articles about technology. In the late 90’s he was Information Technology Director at San Francisco’s Management Center. Along with Michael Stein he wrote both The eNonprofit: a guide to ASPs, internet services and online software and the Nonprofit Quarterly article “A Decade of Online Fundraising”. John recently served as Training and Consulting Manager at Groundspring.org/Network for Good, helping organizations effectively leverage the Internet, before returning to private practice in 2006. He is an adjunct professor for the University of San Francisco’s Masters of Nonprofit Administration degree program and has been a featured speaker at conferences across the US, in England and online.

Under Management+ Technology+ Webinars