How to Write a Press Release Reporters Will Love

Most press releases are useless to reporters. Why? Because they are thinly veiled sales or fundraising pitches devoid of any news value, or they are full of fake enthusiasm; jargon that would never appear in a newspaper; and meaningless, trite quotes. That’s the bad news.

The good news is that with this kind of competition, it doesn’t take much to stand out, if you do it right! During this webinar, you’ll get a double-whammy of press release know-how: (1) easy, proven, realistic how-tos and (2) a live demonstration on the press release writing process.

Thursday, September 4, 2008

1:00 p.m. – 2:00 p.m. Eastern
(10:00 a.m. Pacific)

Registration is $35

Nonprofit Marketing Guide’s Kivi Leroux Miller will provide a dozen press release writing tips and how-tos that will help you find newsworthy angles for your press releases, write quotes that will make reporters smile rather than groan, and avoid the most common pitfalls in nonprofit press releases.

Claire Meyerhoff, a veteran broadcast reporter, news writer, and all-around “big idea” gal, will write a press release live for one lucky webinar participant. (You’ll receive information on how you can submit your press release idea for consideration after you register.) As Claire writes, she’ll share the process she’s going through, including anticipating reporters’ questions and answering them in the press release.

You’ll get the tips you need and see how to put them to work, all in one hour.

Under Marketing+ Webinars