How do you convert your activists to donors? (Should you convert your activists to donors?) In this webinar, Jeff Regen, Defenders of Wildlife, will take you through examples of an integrated email/direct mail/telemarketing approach to converting online activists to donors. He’ll also talk about the benefits of doing this to build a deeper relationship with both your activist and donor supporters. Finally, there will be an opportunity to discuss how to best measure success.
Takeaways:
1. Online and offline methods of converting an activist to a donor
2. Value of multi-channel donors and donors with emails vs. offline-only donors
Presented by: Jeff Regen, Vice President of Online Marketing & Communications at Defenders of Wildlife, an industry leader in online fundraising, advocacy, and education. Defenders has a list of over 750,000 e-supporters, generates over one million advocacy actions and raises over $3 million online each year. Prior to joining Defenders in 2004, Jeff spent twelve years in the private sector. He learned private sector database marketing techniques at Capital One where he managed the marketing and business development teams in the Internet Acquisition Division. Jeff also built and served as President for a dotcom, and worked for the consulting firm, McKinsey & Company. In the early 1990s, he worked in the former Soviet Union–first on environmental issues, and later on privatization and capital markets development. Jeff received his Bachelors from Swarthmore College and MBA from the Wharton School of the University of Pennsylvania.
Thursday, July 3rd, 1:00 - 2:30 EST. Presented by Laura Quinn
Do you want to help your organization take donations online, but aren’t sure how? This session will tell you what you need to know in order to choose a tool and get started. We’ll touch on some of the strategic aspects of online donations, but our focus will be on the tactical: What online donation tools a re available? How do they work? How do you know which one is right for your organization? We’ll close by looking more closely at some of the specific tools that are available, such as Network for Good, PayPay, Click & Pledge, Groundspring DonateNow, eTapestry, MemberClicks, AuctionPay, and more.
Your organization uses your site to communicate many messages to many audiences. But with so much content, how can you design a site that truly generates results by getting each audience to do what you want them to do? In this webinar, we’ll reveal tricks of the trade to optimize your site for results from your audiences using nonprofit websites as examples. And you just might be surprised what some simple changes can accomplish.
Session Takeaways:
User testing: Critical…and not so scary after all
Effective brand presentation: “What you do” versus the “mission statement”
Creating compelling and contextual calls to action: Refining the “ask”
Discover how easy it is to get more items, more bids and raise even more money using the web as we uncover new avenues in which to reach additional donors, constituents and attendees for your events.
We’ll identify the challenges that schools and nonprofits face when planning and executing charitable auctions, and illustrate how fundraisers are now adapting new technologies to overcome inherent limitations of live and silent auctions – ultimately raising more money from these events.
This webinar will show you how to:
Get more items - Use online donating capabilities, dedicated email campaigns, consignment items and barter sponsorship on your auction site to get items
Get more bids - Attract bidders and motivate participants through a series of web-based bidder alerts, email sends and online promotions; and use the Internet to expand your reach beyond your constituency and your community
Raise more money – Use supplemental revenue channels such as online sponsorship, ticket sales and cash donations directly through your auction’s website to raise even more money
PRESENTERS Jon Carson, CEO, cMarket Renea Ferriss - cMarket Customer, Regional Coordinator, Muscular Dystrophy Association – Houston Paul Clolery, Vice President/Editorial Director, The Nonprofit Times Anna Carbonara, Moderator, American Marketing Association
Thursday, May 1st, 1:00 - 2:30 EST. Presented by Laura Quinn
Cost: $40
Do you want to help your organization take donations online, but aren’t sure how? This session will tell you what you need to know in order to choose a tool and get started. We’ll touch on some of the strategic aspects of online donations, but our focus will be on the tactical: What online donation tools a re available? How do they work? How do you know which one is right for your organization? We’ll close by looking more closely at some of the specific tools that are available, such as Network for Good, PayPay, Click & Pledge, Groundspring DonateNow, eTapestry, MemberClicks, AuctionPay, and more.
Your direct mail program could do significantly better — if you integrate into your program internet and phone communications as well. Find out how a “three-channel” approach to your database can raise more money and retain more donors.
Date: April 24, 2008
Time: 2:00 PM Eastern
Registration Fee: $179.95 (includes $20 early registration discount)
Presenter: Geoffrey Peters is president/CEO of award-winning Creative Direct Response, part of the CDR Fundraising Group, one of America’s leading providers of integrated fundraising services. Learn what CDR has learned from soliciting the 8 million active donors on its in-house list.
Topics will include integration of mail and internet, integration of mail and telephones, putting multiple channels together, difficulties in testing and measurement, managing an integrated database, challenges to integration, and more.
Special feature: lots of real-life examples for you to consider plus opportunities to ask detailed questions.
Learning Objectives
Understand the cost benefits you can achieve as you integrate your fundraising programs and communication channels.
Understand and avoid the pitfalls as you integrate your programs.
Discover ways to recycle and repackage your marketing efforts to increase your fundraising efficiency.
Who should attend?
Fundraising professionals and nonprofits organizations who want to realize the financial and donor benefits that occur from the integration of your various fundraising programs with your communications channels.
The most successful online fundraisers understand the difference between searching for online donors versus searching for online fundraisers. In this session we will present a series of case studies from the US, UK, Canada and Australia that showcase best practices of online fundraisers, and demonstrate how any organization can get more from their volunteers.
Session attendees will learn:
Best practices in online fundraising
New models and frameworks to apply to their own organization
New ways to take advantage of social network sites such at FaceBook
Philip King has been President & CEO at Artez for the past six years, and has seen both the benefits and risks as fundraising organizations move online. A self-proclaimed internet enthusiast, Philip has learned to temper his desire to digitize with the reality that paper isn’t going away. At Artez, Philip leads the growth of the company into new fundraising sectors and geographies; and works with hundreds of clients in Canada, US, UK, Australia and The Netherlands.
Real-world tips for moving beyond Web sites and donation forms
Like most nonprofit professionals, you probably understand the importance of your organization’s Web site. But, you still need more effective ways to reach constituents, get them to donate and convert them to lifelong supporters.
Join us for this complimentary online session and examine the tips you can use right away to boost donations and improve constituent outreach. You’ll discover a new perspective on incorporating the Internet into your fundraising and marketing strategies a perspective that many nonprofits are using today to achieve extraordinary results.
Tuesday, April 15
1:00 2:00 p.m. Eastern
via the Internet and a toll-free call
In this online session you’ll:
Learn how to attract new constituents and grow your email address file
Find out how to build relationships with your constituents using the Internet
See examples of how you can empower your constituents to raise funds for your organization
BONUS: Attend this online session and learn the 14 questions every nonprofit organization needs to ask itself today.
This session explores all the various aspects of technology that can aid in the fundraising process. From Accounting and e-Mail relationship building to Social Networking and Web Sites, you can see what is out there for reasonable fees if you are a small to medium size charity.
We will focus on numerous live case studies from the non profit world. The promise of the Internet and Technology revolutionizing the development office and the art of fundraising is now upon us. Come listen to one of the pioneers of this enabling technology cut through the hype and explain what does and does not work. You will be surprised at how simple and cost effective it can be! Actual examples of technology usage and results within this arena will be illustrated.
Presented by: Jay Love, ePMT, CEO and Co-Founder, eTapestry
The youngest of the Baby Boomer generation, those 78 million Americans born between 1946 and 1964, are entering their 60’s — the start of prime time for charitable giving. One study showed that Boomers give more than their parents’ generation, and that younger Boomers give even more than older Boomers.
If you want to take advantage of these changing demographics, you need to understand how the Boomer generation is different from those who came before (and those coming after). What motivates them to give? What questions will they have about your organization and your work? What do they expect from your nonprofit once they make a contribution? How do you maintain that relationship long-term and keep them happy?
Guest speaker Jeff Brooks is closely watching Boomer donor trends begin to evolve as creative director at Merkle, a full-service direct response agency that exclusively serves nonprofit organizations in North America and Europe by helping them raise more money. He has been serving the nonprofit community for nearly 20 years and writes the popular Donor Power Blog.
Jeff will share what we know so far about the charitable giving habits and requirements of Baby Boomers and will answer your questions about the impact that Boomers will likely have on your nonprofit marketing strategies and communications tactics now and in years to come.
