Email newsletters are a great way to stay in touch with and grow your audience, but it can be complex to send and track thousands of emails. In this seminar, we’ll walk through what you need to know in order to setup, send, and track eNewsletters effectively, and talk about some of the reliable and affordable tools most commonly used for mass emailing, such as EmailNow, ConstantContact, NPOGroups, CampaignMonitor, Vertical Response, Emma, Topica, and more.
Websites, email blasting, and social media can provide a small organization with big benefits without a huge investment. In this special FREE online seminar, we’ll talk through the best practices and the low cost tools that can help you take advantage of the internet to better serve your mission – without breaking your budget. PLEASE NOTE: While the seminar itself is free, you will need to pay standard long distance charges to call into a long distance number.
There’s a lot of talk these days about social media - blogs, RSS, YouTube, Flickr, social networking, MySpace, Facebook, Twitter, oh my! What are these things, and why do they all have funny names? How can they help you to engage your constituents and spread the word about your organization? We’ll talk through how social media tools and techniques can fit into your online communications mix, how to make they work for you, and some examples of what other organizations are doing.
Optimizing your keywords, ads, and campaigns is key for your Google Grants account. To really maximize your optimization, you also need to know how to monitor and evaluate your account’s performance. In the final session of the series, we’ll look at how to evaluate performance within your Google Grants account to make better decisions when optimizing. We’ll also explore how to evaluate performance with Google Analytics, an analytics program that is useful for your AdWords account and beyond!
Within your Google Grants AdWords account, you can have more than one campaign. In this session, we’ll discuss why multiple campaigns might be a good option for your account and also how to manage them effectively. In addition, we will briefly cover how to manage both a Google Grants account and a paid AdWords account, should your organization have the need to run both.
Need help writing more compelling, targeted AdWords ads? Then this session is for you! We’ll teach you how to draw users searching on your organization’s keywords to your ad, using various strategies that have proven to perform well. Testing out multiple ad texts, monitoring performance, and various tools to help optimize your ad text will also be covered.
In this session, we’ll present strategy on how to maximize your Google Grants account by optimizing your keyword lists. This includes evaluating keyword performance and refining your keyword lists, by both expanding on high-performing terms and editing or deleting keywords that are not working well. We’ll take a look at helpful tools to ensure your keywords are as targeted as possible for your organization.
Let’s kick off the series by discussing what the Google Grants program is all about! We’ll cover the program details, eligibility for interested groups, the application process, identifying goals for your account, and the valuable resources and tools we offer to help you achieve your mission through Google Grants.
Join us for a 5-part webinar series focused on Google Grants, a program that offers free online advertising to select non-profits on Google.com. Participating organizations manage AdWords online advertising accounts with ads targeted to their constituents that promote their group’s programs, solicit donations, recruit volunteers, and more.
In this series, members of the Google Grants team will discuss the program and best practices to make the most of your account, looking at tips, tricks, and tools to select highly-targeted keywords, create relevant ads, and evaluate performance.
This will be a valuable series for both current Google Grantees and interested organizations. After attending the 5-part series, participants will have developed:
A firm understanding of the Google Grants program, including its benefits and requirements for grantees.
Solid optimization skills for building and maintaining a successful AdWords account, including how to maximize keywords, ad text, and campaign structure.
Knowledge of how and why to evaluate account performance, using various AdWords tools
