Discover how easy it is to get more items, more bids and raise even more money using the web as we uncover new avenues in which to reach additional donors, constituents and attendees for your events.
We’ll identify the challenges that schools and nonprofits face when planning and executing charitable auctions, and illustrate how fundraisers are now adapting new technologies to overcome inherent limitations of live and silent auctions – ultimately raising more money from these events.
This webinar will show you how to:
Get more items - Use online donating capabilities, dedicated email campaigns, consignment items and barter sponsorship on your auction site to get items
Get more bids - Attract bidders and motivate participants through a series of web-based bidder alerts, email sends and online promotions; and use the Internet to expand your reach beyond your constituency and your community
Raise more money – Use supplemental revenue channels such as online sponsorship, ticket sales and cash donations directly through your auction’s website to raise even more money
PRESENTERS Jon Carson, CEO, cMarket Renea Ferriss - cMarket Customer, Regional Coordinator, Muscular Dystrophy Association – Houston Paul Clolery, Vice President/Editorial Director, The Nonprofit Times Anna Carbonara, Moderator, American Marketing Association
Generation Y, the Millennials, or 20-somethings — no matter what you call them, this generation places a high priority on meaningful experiences, personal growth, and relationships. According to a recent Deloitte survey, more than half of workers in their 20s prefer to work at companies that offer volunteer opportunities as part of the employment package. They are learning-oriented, tech-savvy, multi-taskers. And best of all, this generation, second in size only to the Boomers, is already motivated to support your nonprofit now and in the future — if you are are ready to meet their high expectations. While some would call this generation “High Performance,” they’d also call it “High Maintenance.”
Guest speaker Sam Davidson will share his tips on how your nonprofit can best connect with Generation Y. Sam is a speaker, writer and founder of CoolPeopleCare. He writes regularly on his personal blog and has been syndicated on EthicsDaily and YPCommons. His favorite topics include the potential of the next generation to change the world for the better. His first book, “New Day Revolution: How to Save the World in 24 Hours” was published in November 2007.
Sam will talk about how Generation Y differs from older generations, what communications tactics work best, and what kinds of messages are most likely to resonate (or be ignored). He’ll also provide tips on how to get this generation involved with you now and how to build that relationship long-term.
Real-world tips for moving beyond Web sites and donation forms
Like most nonprofit professionals, you probably understand the importance of your organization’s Web site. But, you still need more effective ways to reach constituents, get them to donate and convert them to lifelong supporters.
Join us for this complimentary online session and examine the tips you can use right away to boost donations and improve constituent outreach. You’ll discover a new perspective on incorporating the Internet into your fundraising and marketing strategies a perspective that many nonprofits are using today to achieve extraordinary results.
Tuesday, April 15
1:00 2:00 p.m. Eastern
via the Internet and a toll-free call
In this online session you’ll:
Learn how to attract new constituents and grow your email address file
Find out how to build relationships with your constituents using the Internet
See examples of how you can empower your constituents to raise funds for your organization
BONUS: Attend this online session and learn the 14 questions every nonprofit organization needs to ask itself today.
The youngest of the Baby Boomer generation, those 78 million Americans born between 1946 and 1964, are entering their 60’s — the start of prime time for charitable giving. One study showed that Boomers give more than their parents’ generation, and that younger Boomers give even more than older Boomers.
If you want to take advantage of these changing demographics, you need to understand how the Boomer generation is different from those who came before (and those coming after). What motivates them to give? What questions will they have about your organization and your work? What do they expect from your nonprofit once they make a contribution? How do you maintain that relationship long-term and keep them happy?
Guest speaker Jeff Brooks is closely watching Boomer donor trends begin to evolve as creative director at Merkle, a full-service direct response agency that exclusively serves nonprofit organizations in North America and Europe by helping them raise more money. He has been serving the nonprofit community for nearly 20 years and writes the popular Donor Power Blog.
Jeff will share what we know so far about the charitable giving habits and requirements of Baby Boomers and will answer your questions about the impact that Boomers will likely have on your nonprofit marketing strategies and communications tactics now and in years to come.
Good online writing is much shorter and is organized differently to appeal to the way people read on a computer screen. If you contribute to your organization’s website or publish an email newsletter, you need to understand and incorporate these differences into your online writing.
During this webinar, you will learn the important differences between writing for print and for the computer screen, how to make your online writing more appealing, and simple formatting tricks that can drastically improve your website or email’s performance.
Kivi will also share the six most important characteristics of good online writing with plenty of examples, along with several exercises where webinar participants will help figure out ways to improve nonprofit websites with serious online writing problems.
Most press releases are useless to reporters. Why? Because they are thinly veiled sales or fundraising pitches devoid of any news value, or they are full of fake enthusiasm; jargon that would never appear in a newspaper; and meaningless, trite quotes. That’s the bad news.
The good news is that with this kind of competition, it doesn’t take much to stand out, if you do it right! During this webinar, you’ll get a double-whammy of press release know-how: (1) easy, proven, realistic how-tos and (2) a live demonstration on the press release writing process.
Nonprofit Marketing Guide’s Kivi Leroux Miller will provide a dozen press release writing tips and how-tos that will help you find newsworthy angles for your press releases, write quotes that will make reporters smile rather than groan, and avoid the most common pitfalls in nonprofit press releases.
Several times during the presentation, we’ll break away to the desktop of Claire Meyerhoff, a veteran broadcast reporter, news writer, and all-around “big idea” gal, who will be writing press releases live for two lucky webinar participants. (You’ll receive information on how you can submit your press release idea for consideration after you register.) As Claire writes, she’ll share the process she’s going through, including anticipating reporters’ questions and answering them in the press release.
You’ll get the tips you need and see how to put them to work, all in one hour.
Online marketing in the nonprofit sector is exploding because it’s much cheaper than traditional print marketing - and because it works. But all those options — email newsletters, e-blasts, websites, blogs, texting, fundraising portals, Google ads, MySpace, YouTube, Twitter and on and on - can feel endless and overwhelming.
Where should you begin and where do you go next? Which tools are now considered essential and which are still optional? How much effort does online marketing require and what does it cost? What will work best for your situation?
During this one-hour webinar, we’ll make sense of all of your various online marketing options by showing you how they all fit together and explaining the important differences between so-called Web 1.0 and Web 2.0.
You’ll get tips on how to sort through what’s best for your nonprofit, so you’ll know where to start. You’ll also get a solid understanding of where you can take your online marketing strategy over time.
Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com will present this webinar.
Online Direct Marketing 101 & 201: New Integrated Fundraising Case Studies
We have lots of data on online and integrated fundraising, and will be sharing recent examples and dig into the nitty gritty of what works. How can mini-sites, direct email asks and eNewsletters live in harmony? What needs to be on your home page to make a campaign successful? Join Jeff Patrick, President of Common Knowledge as he rehashes glorious victories (and admits mistakes) and walk away with great examples to inspire your strategy.
In this 2-part series, participants will learn how to:
Apply best practices to online direct marketing campaigns
Cite examples of online direct marketing campaigns, and
Discuss the various components of an online direct marketing campaigns
Online Direct Marketing 101:Fundamental Case Studies
In this webinar, we’ll define online fundraising and outline differences and similarities to other channels Then we’ll cover the elements of a typical integrated fundraising campaign.
Cost: $25 for NTEN Members, $50 for Non-Members
04/23/2008 - 11:00
04/23/2008 - 12:30
Timezone: US/Pacific
(Please note that you must register for Online Direct Marketing 201 separately.)
Presented by: Jeff Patrick, President of Common Knowledge, brings nearly a decade of experience assisting over 100 nonprofits with their Internet initiatives. Working with large national and regional organizations, Jeff pioneered tools and software for online fundraising, email communication, advocacy, and outreach. Jeff focuses on assisting clients with strategic planning , website development and online campaigns
Online Direct Marketing 101 & 201: New Integrated Fundraising Case Studies
We have lots of data on online and integrated fundraising, and will be sharing recent examples and dig into the nitty gritty of what works. How can mini-sites, direct email asks and eNewsletters live in harmony? What needs to be on your home page to make a campaign successful? Join Jeff Patrick, President of Common Knowledge as he rehashes glorious victories (and admits mistakes) and walk away with great examples to inspire your strategy.
In this 2-part series, the participant will learn how to:
Apply best practices to online direct marketing campaigns
Cite examples of online direct marketing campaigns
Discuss the various components of an online direct marketing campaigns
Online Direct Marketing 201: Advanced Case Studies
In this webinar, we’ll outline advanced analytics for an integrated campaign. We’ll describe online list-building, cultivation, and solicitation for integrated campaigns and go into the specific how-tos for each type of campaign. Participants will hear examples for the concepts as well as metrics.
Cost: $25 for NTEN Members, $50 for Non-Members
05/14/2008 - 11:00
05/14/2008 - 12:30
US/Pacific
(Please note that you must register for Online Direct Marketing 101 separately.)
Presented by: Jeff Patrick, President of Common Knowledge, brings nearly a decade of experience assisting over 100 nonprofits with their Internet initiatives. Working with large national and regional organizations, Jeff pioneered tools and software for online fundraising, email communication, advocacy, and outreach. Jeff focuses on assisting clients with strategic planning , website development and online campaigns
Guest speaker Sam Davidson will share his tips on how your nonprofit can best connect with Generation Y. Sam is a speaker, writer and founder of 
Nonprofit Marketing Guide’s Kivi Leroux Miller will provide a dozen press release writing tips and how-tos that will help you find newsworthy angles for your press releases, write quotes that will make reporters smile rather than groan, and avoid the most common pitfalls in nonprofit press releases.
Several times during the presentation, we’ll break away to the desktop of Claire Meyerhoff, a veteran broadcast reporter, news writer, and all-around “big idea” gal, who will be writing press releases live for two lucky webinar participants. (You’ll receive information on how you can submit your press release idea for consideration after you register.) As Claire writes, she’ll share the process she’s going through, including anticipating reporters’ questions and answering them in the press release.