Your organization uses your site to communicate many messages to many audiences. But with so much content, how can you design a site that truly generates results by getting each audience to do what you want them to do? In this webinar, we’ll reveal tricks of the trade to optimize your site for results from your audiences using nonprofit websites as examples. And you just might be surprised what some simple changes can accomplish.
Session Takeaways:
User testing: Critical…and not so scary after all
Effective brand presentation: “What you do” versus the “mission statement”
Creating compelling and contextual calls to action: Refining the “ask”
It’s a common nonprofit complaint: “When we’re dealing with such important issues . . . why aren’t more people listening?”
Everyone today talks about the need for a message, but how do you create one? During this webinar, you’ll learn the five principles that underlie the creation of powerful messages and the five steps to creating one. You’ll hear how you need to be clear about what action you want. How you need to speak to your audiences’ desires more than their needs. And why the less you say, the more you’re heard.
If you are struggling to capture your audience’s attention or aren’t certain how to best guide your conversations with them, this webinar will give you the step-by-step how tos you need to refine or revamp your nonprofit’s messaging.
Thursday, June 19, 2008
2:00 - 3:00 p.m. Eastern
(11:00 a.m. Pacific)
Registration is $35
Guest speaker Rebecca K. Leet is an expert in nonprofit communication and author of the first book on message development: Message Matters: Succeeding at the Crossroads of Mission and Market. She has consulted for nonprofits, foundations, and associations for more than 20 years and, previous to that, had a career in the national news media and politics.
Spending time and money trying to market your nonprofit or its programs without a strategy in place is a big waste of both precious resources. But who has time to create in-depth, well-researched strategies when there is so much “mission” work to do?
During this webinar, you’ll learn how to find the middle ground — to create a “quick and dirty” marketing strategy. You’ll learn the steps that you need to go through to create marketing strategies for your nonprofit organization as a whole or for a specific campaign or program. Even if you only spend a couple of hours drafting your strategy, you’ll greatly increase the likelihood that your efforts will work. You’ll also gain a better understanding for when “quick and dirty” isn’t enough and you do need to embark on a more intensive planning process.
During the webinar, Kivi will walk two participants through the process of creating a quick strategy. You’ll receive details on how to submit your nonprofit or campaign for consideration after you register.
Wednesday, June 11, 2008
2:00 - 3:00 p.m. Eastern
(11:00 a.m. Pacific)
Registration is $35
Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com, will present this webinar.
A nonprofit’s email list is a lifeline to donors, volunteers and other supporters. It’s an essential part of your online marketing strategy. Many of the people who will turn into your best donors in years to come are the ones who are signing up for your email newsletter today. But buying lists or poaching them from other nonprofits isn’t considered acceptable behavior. So how can you grow your own opt-in email list easily, effectively, and ethically?
During this webinar, you’ll learn the best practices in how to grow your email list, whether you are starting from scratch, rebuilding a list that’s stagnating, or just curious about easy solutions you may be overlooking. We’ll look at incentives you can use on your website to encourage people to give you their email addresses and how to use viral marketing and social media to grow your list. You’ll hear several real-world examples of how nonprofits across the U.S. have successfully expanded their email lists. You’ll also hear about some list-building attempts that flopped. Finally, we’ll cover offline techniques you can also use to build your list.
Discover how easy it is to get more items, more bids and raise even more money using the web as we uncover new avenues in which to reach additional donors, constituents and attendees for your events.
We’ll identify the challenges that schools and nonprofits face when planning and executing charitable auctions, and illustrate how fundraisers are now adapting new technologies to overcome inherent limitations of live and silent auctions – ultimately raising more money from these events.
This webinar will show you how to:
Get more items - Use online donating capabilities, dedicated email campaigns, consignment items and barter sponsorship on your auction site to get items
Get more bids - Attract bidders and motivate participants through a series of web-based bidder alerts, email sends and online promotions; and use the Internet to expand your reach beyond your constituency and your community
Raise more money – Use supplemental revenue channels such as online sponsorship, ticket sales and cash donations directly through your auction’s website to raise even more money
PRESENTERS Jon Carson, CEO, cMarket Renea Ferriss - cMarket Customer, Regional Coordinator, Muscular Dystrophy Association – Houston Paul Clolery, Vice President/Editorial Director, The Nonprofit Times Anna Carbonara, Moderator, American Marketing Association
Generation Y, the Millennials, or 20-somethings — no matter what you call them, this generation places a high priority on meaningful experiences, personal growth, and relationships. According to a recent Deloitte survey, more than half of workers in their 20s prefer to work at companies that offer volunteer opportunities as part of the employment package. They are learning-oriented, tech-savvy, multi-taskers. And best of all, this generation, second in size only to the Boomers, is already motivated to support your nonprofit now and in the future — if you are are ready to meet their high expectations. While some would call this generation “High Performance,” they’d also call it “High Maintenance.”
Guest speaker Sam Davidson will share his tips on how your nonprofit can best connect with Generation Y. Sam is a speaker, writer and founder of CoolPeopleCare. He writes regularly on his personal blog and has been syndicated on EthicsDaily and YPCommons. His favorite topics include the potential of the next generation to change the world for the better. His first book, “New Day Revolution: How to Save the World in 24 Hours” was published in November 2007.
Sam will talk about how Generation Y differs from older generations, what communications tactics work best, and what kinds of messages are most likely to resonate (or be ignored). He’ll also provide tips on how to get this generation involved with you now and how to build that relationship long-term.
Real-world tips for moving beyond Web sites and donation forms
Like most nonprofit professionals, you probably understand the importance of your organization’s Web site. But, you still need more effective ways to reach constituents, get them to donate and convert them to lifelong supporters.
Join us for this complimentary online session and examine the tips you can use right away to boost donations and improve constituent outreach. You’ll discover a new perspective on incorporating the Internet into your fundraising and marketing strategies a perspective that many nonprofits are using today to achieve extraordinary results.
Tuesday, April 15
1:00 2:00 p.m. Eastern
via the Internet and a toll-free call
In this online session you’ll:
Learn how to attract new constituents and grow your email address file
Find out how to build relationships with your constituents using the Internet
See examples of how you can empower your constituents to raise funds for your organization
BONUS: Attend this online session and learn the 14 questions every nonprofit organization needs to ask itself today.
The youngest of the Baby Boomer generation, those 78 million Americans born between 1946 and 1964, are entering their 60’s — the start of prime time for charitable giving. One study showed that Boomers give more than their parents’ generation, and that younger Boomers give even more than older Boomers.
If you want to take advantage of these changing demographics, you need to understand how the Boomer generation is different from those who came before (and those coming after). What motivates them to give? What questions will they have about your organization and your work? What do they expect from your nonprofit once they make a contribution? How do you maintain that relationship long-term and keep them happy?
Guest speaker Jeff Brooks is closely watching Boomer donor trends begin to evolve as creative director at Merkle, a full-service direct response agency that exclusively serves nonprofit organizations in North America and Europe by helping them raise more money. He has been serving the nonprofit community for nearly 20 years and writes the popular Donor Power Blog.
Jeff will share what we know so far about the charitable giving habits and requirements of Baby Boomers and will answer your questions about the impact that Boomers will likely have on your nonprofit marketing strategies and communications tactics now and in years to come.
Good online writing is much shorter and is organized differently to appeal to the way people read on a computer screen. If you contribute to your organization’s website or publish an email newsletter, you need to understand and incorporate these differences into your online writing.
During this webinar, you will learn the important differences between writing for print and for the computer screen, how to make your online writing more appealing, and simple formatting tricks that can drastically improve your website or email’s performance.
Kivi will also share the six most important characteristics of good online writing with plenty of examples, along with several exercises where webinar participants will help figure out ways to improve nonprofit websites with serious online writing problems.
It’s a common nonprofit complaint: “When we’re dealing with such important issues . . . why aren’t more people listening?”
Guest speaker Rebecca K. Leet is an expert in nonprofit communication and author of the first book on message development: 
A nonprofit’s email list is a lifeline to donors, volunteers and other supporters. It’s an essential part of your online marketing strategy. Many of the people who will turn into your best donors in years to come are the ones who are signing up for your email newsletter today. But buying lists or poaching them from other nonprofits isn’t considered acceptable behavior. So how can you grow your own opt-in email list easily, effectively, and ethically?
Guest speaker Sam Davidson will share his tips on how your nonprofit can best connect with Generation Y. Sam is a speaker, writer and founder of 
