Most press releases are useless to reporters. Why? Because they are thinly veiled sales or fundraising pitches devoid of any news value, or they are full of fake enthusiasm; jargon that would never appear in a newspaper; and meaningless, trite quotes. That’s the bad news.
The good news is that with this kind of competition, it doesn’t take much to stand out, if you do it right! During this webinar, you’ll get a double-whammy of press release know-how: (1) easy, proven, realistic how-tos and (2) a live demonstration on the press release writing process.
Nonprofit Marketing Guide’s Kivi Leroux Miller will provide a dozen press release writing tips and how-tos that will help you find newsworthy angles for your press releases, write quotes that will make reporters smile rather than groan, and avoid the most common pitfalls in nonprofit press releases.
Several times during the presentation, we’ll break away to the desktop of Claire Meyerhoff, a veteran broadcast reporter, news writer, and all-around “big idea” gal, who will be writing press releases live for two lucky webinar participants. (You’ll receive information on how you can submit your press release idea for consideration after you register.) As Claire writes, she’ll share the process she’s going through, including anticipating reporters’ questions and answering them in the press release.
You’ll get the tips you need and see how to put them to work, all in one hour.
Online marketing in the nonprofit sector is exploding because it’s much cheaper than traditional print marketing - and because it works. But all those options — email newsletters, e-blasts, websites, blogs, texting, fundraising portals, Google ads, MySpace, YouTube, Twitter and on and on - can feel endless and overwhelming.
Where should you begin and where do you go next? Which tools are now considered essential and which are still optional? How much effort does online marketing require and what does it cost? What will work best for your situation?
During this one-hour webinar, we’ll make sense of all of your various online marketing options by showing you how they all fit together and explaining the important differences between so-called Web 1.0 and Web 2.0.
You’ll get tips on how to sort through what’s best for your nonprofit, so you’ll know where to start. You’ll also get a solid understanding of where you can take your online marketing strategy over time.
Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com will present this webinar.
Online Direct Marketing 101 & 201: New Integrated Fundraising Case Studies
We have lots of data on online and integrated fundraising, and will be sharing recent examples and dig into the nitty gritty of what works. How can mini-sites, direct email asks and eNewsletters live in harmony? What needs to be on your home page to make a campaign successful? Join Jeff Patrick, President of Common Knowledge as he rehashes glorious victories (and admits mistakes) and walk away with great examples to inspire your strategy.
In this 2-part series, participants will learn how to:
Apply best practices to online direct marketing campaigns
Cite examples of online direct marketing campaigns, and
Discuss the various components of an online direct marketing campaigns
Online Direct Marketing 101:Fundamental Case Studies
In this webinar, we’ll define online fundraising and outline differences and similarities to other channels Then we’ll cover the elements of a typical integrated fundraising campaign.
Cost: $25 for NTEN Members, $50 for Non-Members
04/23/2008 - 11:00
04/23/2008 - 12:30
Timezone: US/Pacific
(Please note that you must register for Online Direct Marketing 201 separately.)
Presented by: Jeff Patrick, President of Common Knowledge, brings nearly a decade of experience assisting over 100 nonprofits with their Internet initiatives. Working with large national and regional organizations, Jeff pioneered tools and software for online fundraising, email communication, advocacy, and outreach. Jeff focuses on assisting clients with strategic planning , website development and online campaigns
Online Direct Marketing 101 & 201: New Integrated Fundraising Case Studies
We have lots of data on online and integrated fundraising, and will be sharing recent examples and dig into the nitty gritty of what works. How can mini-sites, direct email asks and eNewsletters live in harmony? What needs to be on your home page to make a campaign successful? Join Jeff Patrick, President of Common Knowledge as he rehashes glorious victories (and admits mistakes) and walk away with great examples to inspire your strategy.
In this 2-part series, the participant will learn how to:
Apply best practices to online direct marketing campaigns
Cite examples of online direct marketing campaigns
Discuss the various components of an online direct marketing campaigns
Online Direct Marketing 201: Advanced Case Studies
In this webinar, we’ll outline advanced analytics for an integrated campaign. We’ll describe online list-building, cultivation, and solicitation for integrated campaigns and go into the specific how-tos for each type of campaign. Participants will hear examples for the concepts as well as metrics.
Cost: $25 for NTEN Members, $50 for Non-Members
05/14/2008 - 11:00
05/14/2008 - 12:30
US/Pacific
(Please note that you must register for Online Direct Marketing 101 separately.)
Presented by: Jeff Patrick, President of Common Knowledge, brings nearly a decade of experience assisting over 100 nonprofits with their Internet initiatives. Working with large national and regional organizations, Jeff pioneered tools and software for online fundraising, email communication, advocacy, and outreach. Jeff focuses on assisting clients with strategic planning , website development and online campaigns
Website Development 101 & 201: Beyond the brochure site
We have clear best practices for large, interactive community-based websites and this two-webinar series will lay down the basic foundation and then move into more advanced practices.
What should you consider during your next website redesign?
How can you engage your community engaged and keep them active?
What are best practices for online cultivation?
How can you bridge online and in-person interactions?
Each session will provide executives with 10 best practices for fundraising and online community development, with concrete examples.
How are national nonprofits using their website to more deeply involve and cultivate their large volunteer bases?
Participants in this will gain:
An understanding of online community development
Examples of integrated online campaigns.
Evaluation criteria to apply to online community development concepts.
Website Development 101: Moving beyond the brochure site
10 basic best practices for foundations of web development including homepage layout and design and giving center layout and design
Cost: $25 for NTEN Members, $50 for Non-Members
04/02/2008 - 11:00
04/02/2008 - 12:30
US/Pacific
(Please note that you must register separately for Website Development 201: Innovation for Engagement)
Presented by: Jeff Patrick, President of Common Knowledge, brings nearly a decade of experience assisting over 100 nonprofits with their Internet initiatives. Working with large national and regional organizations, Jeff pioneered tools and software for online fundraising, email communication, advocacy, and outreach. Jeff focuses on assisting clients with strategic planning , website development and online campaigns.
Website Development 101 & 201: Beyond the Brochure Site
We have clear best practices for large, interactive community-based websites and this two-webinar series will lay down the basic foundation and then move into more advanced practices. What should you consider during your next website redesign?
How can you engage your community engaged and keep them active?
What are best practices for online cultivation?
How can you bridge online and in-person interactions?
Each session will provide executives with 10 best practices for fundraising and online community development, with concrete examples.
How are national nonprofits using their website to more deeply involve and cultivate their large volunteer bases?
Participants in this will gain:
An understanding of online community development
Examples of integrated online campaigns.
Evaluation criteria to apply to online community development concepts.
Website Development 201: Innovation for Engagement
10 advanced best practices for foundations of web development including merchandising to increase and design and giving center layout and design
Cost: $25 for NTEN Members, $50 for Non-Members
04/09/2008 - 11:00
04/09/2008 - 12:30
US/Pacific
(Please note that you must register separately for Website Development 101: Moving Beyond the Brochure Site)
Presented by: Jeff Patrick, President of Common Knowledge, brings nearly a decade of experience assisting over 100 nonprofits with their Internet initiatives. Working with large national and regional organizations, Jeff pioneered tools and software for online fundraising, email communication, advocacy, and outreach. Jeff focuses on assisting clients with strategic planning , website development and online campaigns
Are you wondering what it would take to integrate your various software packages to allow them to share data? In this session, we’ll talk through the high level options and key considerations, and then dive into some of the technical terms and concepts that will help you understand what would be involved in programming an automatic connection between software packages. We’ll discuss possibilities in integrating the software you already have, and what features you should look when choosing new software to prevent integration woes.
How many people visit your Web site every day? What are visitors doing when they get there? Which features are most popular? We’ll talk through the tools and strategies you can use to get the answers to these questions. Through demos of free tools such as AWStats and Google Analytics, we’ll look at what these tools can tell you about your site, and what the statistics mean. We’ll close with a discussion of when more advanced statisics packages - such as ClickTracks or WebTrends- might be useful.
As a follow up to our inaugural Webinar featuring Karen Osborne, world renowned fundraising consultant and expert, our next Webinar in the 2008 Leadership Series will cover the topic of Email Deliverability. Hosted by Mark Di Maio, Email Deliverability expert, we’ll explain what email deliverability is and how it can impact your bottom line.
Date: Feb. 12th, 2008
Time: 11am Pacific Time
Mark DiMaio: Deliverability Expert
Mark has more than 25 years of experience in operations and has been instrumental to the success of a number of start-ups. Over the past 8 years he has specialized in online email marketing and communications, most notably in Deliverability. Mark has held senior positions with some of the largest Email Service Providers, including Acxiom|Digital (formerly Digital Impact) and Yesmail (formerly Post Communications) and sits on a number of advisory boards, developing and providing expertise in order to help clients optimize email deliverability results.
Learn how to plan and execute effective email campaigns to keep your mission in front of your audience, drive traffic to your website, and raise funds.
We’ll be focusing on best practices during the session and doing a product demonstration covering the following areas and more:
* Deliverability: Leverage our platform, email reputation, and expertise to achieve high deliverability rates and get your message to the inbox.
* Compliance: Your email communications are always compliant using our system and all opt-outs are handled in real-time.
* Reporting: Track deliveries, opens, and click-throughs to determine effectiveness of your campaigns and make adjustments.
Dynamic Content: Use a single email template to send each member dynamic newsletter topics based on their individual preferences and past click and open behavior.
* Ease of Use: No need to know HTML to use our email creation tools.
* Web Analytics Integration: Full integration to web analytics package to create email campaigns based on web site actions like abandoned shopping carts to send special offers.
About Product Spotlight Webinars: Product Spotlight Webinars have been purchased by sponsors. In these sessions, you’ll have the opportunity to learn about products and services, as well as some of the latest trends in the sector. Content in these sessions has been developed solely by the sponsor.
Nonprofit Marketing Guide’s Kivi Leroux Miller will provide a dozen press release writing tips and how-tos that will help you find newsworthy angles for your press releases, write quotes that will make reporters smile rather than groan, and avoid the most common pitfalls in nonprofit press releases.
Several times during the presentation, we’ll break away to the desktop of Claire Meyerhoff, a veteran broadcast reporter, news writer, and all-around “big idea” gal, who will be writing press releases live for two lucky webinar participants. (You’ll receive information on how you can submit your press release idea for consideration after you register.) As Claire writes, she’ll share the process she’s going through, including anticipating reporters’ questions and answering them in the press release.
Are you wondering what it would take to integrate your various software packages to allow them to share data? In this session, we’ll talk through the high level options and key considerations, and then dive into some of the technical terms and concepts that will help you understand what would be involved in programming an automatic connection between software packages. We’ll discuss possibilities in integrating the software you already have, and what features you should look when choosing new software to prevent integration woes. 
How many people visit your Web site every day? What are visitors doing when they get there? Which features are most popular? We’ll talk through the tools and strategies you can use to get the answers to these questions. Through demos of free tools such as AWStats and Google Analytics, we’ll look at what these tools can tell you about your site, and what the statistics mean. We’ll close with a discussion of when more advanced statisics packages - such as ClickTracks or WebTrends- might be useful.