If you need a way to update your website, but you’re not sure where to start, this is the session for you. We’ll we talk about what content management systems are, and look at various affordable options for updating your website text and images, including using What-You-See-Is-What-You-Get software like DreamWeaver and Contribute, website-in-a-box tools like Homesite, blog tools like WordPress, open source tools like Joomla and Drupal, and more. Register now>
What better way to learn about online seminar (webinar) tools than via an online seminar? We’ll talk about the features that can help you conduct meetings or training over the Web – for instance, desktop sharing, slide shows, chat functionality, polls, voice conferencing, and more – and then look at some of the free and affordable options, such as Glance, DimDim, Yugma, GoToMeeting, ReadyTalk, and Adobe Connect. We’ll close with some tips and tricks about conducting training via the web.
Email newsletters are a great way to stay in touch with and grow your audience, but it can be complex to send and track thousands of emails. In this seminar, we’ll walk through what you need to know in order to setup, send, and track eNewsletters effectively, and talk about some of the reliable and affordable tools most commonly used for mass emailing, such as EmailNow, ConstantContact, NPOGroups, CampaignMonitor, Vertical Response, Emma, Topica, and more.
Websites, email blasting, and social media can provide a small organization with big benefits without a huge investment. In this special FREE online seminar, we’ll talk through the best practices and the low cost tools that can help you take advantage of the internet to better serve your mission – without breaking your budget. PLEASE NOTE: While the seminar itself is free, you will need to pay standard long distance charges to call into a long distance number.
There’s a lot of talk these days about social media - blogs, RSS, YouTube, Flickr, social networking, MySpace, Facebook, Twitter, oh my! What are these things, and why do they all have funny names? How can they help you to engage your constituents and spread the word about your organization? We’ll talk through how social media tools and techniques can fit into your online communications mix, how to make they work for you, and some examples of what other organizations are doing.
Optimizing your keywords, ads, and campaigns is key for your Google Grants account. To really maximize your optimization, you also need to know how to monitor and evaluate your account’s performance. In the final session of the series, we’ll look at how to evaluate performance within your Google Grants account to make better decisions when optimizing. We’ll also explore how to evaluate performance with Google Analytics, an analytics program that is useful for your AdWords account and beyond!
Within your Google Grants AdWords account, you can have more than one campaign. In this session, we’ll discuss why multiple campaigns might be a good option for your account and also how to manage them effectively. In addition, we will briefly cover how to manage both a Google Grants account and a paid AdWords account, should your organization have the need to run both.
These days everyone is blogging, from high school kids and mommies, to large corporations and industry leaders. Nonprofit organizations are no exception, and delivering news and stories through a blogging platform is an interactive and efficient way of connecting with your audience. This webinar will provide you with the basics to get started in blogging.
Takeaways:
Be able to determine whether blogging makes sense for their organizations
Be familiar with the concept of blogging, blog features and functions, and the breadth of tools available
Understand how to build an audience for their blogs and share their content with the world
Presented by: Michaela Hackner is the Director of Online Strategy at World Learning, a US non-profit organization that hosts study abroad, international development degree programs, and international development projects globally. In her former life she was a web developer for the private sector, with a stint in humanitarian aid analysis, and most recently overseas for a year and a half working for a women’s micro-finance program in Cambodia and Kenya.
Need help writing more compelling, targeted AdWords ads? Then this session is for you! We’ll teach you how to draw users searching on your organization’s keywords to your ad, using various strategies that have proven to perform well. Testing out multiple ad texts, monitoring performance, and various tools to help optimize your ad text will also be covered.
Many non-profit websites struggle to address the different needs of advocates, volunteers and members and serve competing goals with limited resources. To get the most positive impact for your website and the greatest return on your investment, you must fully understand your site visitors – not just what they do on your website, but what they think about the online experience and how that experience will shape their attitudes and behaviors toward your organization. Through scientific measurement of online satisfaction using a proven, predictive approach that blends quantitative and qualitative analysis, ForeSee Results can show the way to really stretch dollars for the maximum impact on your bottom line.
Takeaways:
Profile who’s coming to your website and why — understand the differences from offline communications channels.
Precisely gauge how well you’re meeting the needs and expectations of key constituencies, and gain insights into how to improve satisfaction with the web experience that will increase site visitors’ likelihood to donate, volunteer or advocate for your group. Leverage the data and insights obtained through your website to affect change within your organization.
Project the influence of making improvements to website experience – including nurturing affinity for your organization, increasing the likelihood to become a member, or opt into a mailing list and boosting intent to donate.
Presented by:Errol Hau is Senior Director of Government Markets for ForeSee Results. ForeSee Results uses the methodology of the American Customer Satisfaction Index to help organizations measure and manage online constituent satisfaction, identify site improvements that will improve the satisfaction and loyalty of online visitors drive financial results
