Joomla is a very easy to use CMS system. This webinar will take you through installation and basic setup of Joomla, and what you’ll need in order to make your new Joomla site a success.
In this session, we’ll present strategy on how to maximize your Google Grants account by optimizing your keyword lists. This includes evaluating keyword performance and refining your keyword lists, by both expanding on high-performing terms and editing or deleting keywords that are not working well. We’ll take a look at helpful tools to ensure your keywords are as targeted as possible for your organization.
Let’s kick off the series by discussing what the Google Grants program is all about! We’ll cover the program details, eligibility for interested groups, the application process, identifying goals for your account, and the valuable resources and tools we offer to help you achieve your mission through Google Grants.
Join us for a 5-part webinar series focused on Google Grants, a program that offers free online advertising to select non-profits on Google.com. Participating organizations manage AdWords online advertising accounts with ads targeted to their constituents that promote their group’s programs, solicit donations, recruit volunteers, and more.
In this series, members of the Google Grants team will discuss the program and best practices to make the most of your account, looking at tips, tricks, and tools to select highly-targeted keywords, create relevant ads, and evaluate performance.
This will be a valuable series for both current Google Grantees and interested organizations. After attending the 5-part series, participants will have developed:
A firm understanding of the Google Grants program, including its benefits and requirements for grantees.
Solid optimization skills for building and maintaining a successful AdWords account, including how to maximize keywords, ad text, and campaign structure.
Knowledge of how and why to evaluate account performance, using various AdWords tools
Websites are a lot like shoes. You love that new pair when you get them. But after a year or two, they start to look a little worn around the edges. And they’re not really too trendy anymore. And they were never really that comfortable to begin with, right? We all love a shiny new website, but it’s even better when you redesign a site that will last for a few years or more. In this session, we’ll focus on what you need to do before, during, and after your redesign to make it last.Takeaways:
1. How to know when you really need a redesign, or just a little touch up
2. Researching and planning your redesign
3. Managing a redesign implementation
If you need a way to update your website, but you’re not sure where to start, this is the session for you. We’ll we talk about what content management systems are, and look at various affordable options for updating your website text and images, including using What-You-See-Is-What-You-Get software like DreamWeaver and Contribute, website-in-a-box tools like Homesite, blog tools like WordPress, open source tools like Joomla and Drupal, and more.
How many people visit your Web site every day? What are visitors doing when they get there? Which features are most popular? We’ll talk through the tools and strategies you can use to get the answers to these questions. Through demos of free tools such as AWStats and Google Analytics, we’ll look at what these tools can tell you about your site, and what the statistics mean. We’ll close with a discussion of when more advanced statisics packages - such as ClickTracks or WebTrends- might be useful.
Email newsletters are a great way to stay in touch with and grow your audience, but it can be complex to send and track thousands of emails. In this seminar, we’ll walk through what you need to know in order to setup, send, and track eNewsletters effectively, and talk about some of the reliable and affordable tools most commonly used for mass emailing, such as EmailNow, ConstantContact, NPOGroups, CampaignMonitor, Vertical Response, Emma, Topica, and more.
What better way to learn about online seminar (webinar) tools than via an online seminar? We’ll talk about the features that can help you conduct meetings or training over the Web – for instance, desktop sharing, slide shows, chat functionality, polls, voice conferencing, and more – and then look at some of the free and affordable options, such as Glance, DimDim, Yugma, GoToMeeting, ReadyTalk, and Adobe Connect. We’ll close with some tips and tricks about conducting training via the web.
If you’ve decided to think about moving to open source tools, you need to think about your data, and processes, and how to make sure everything goes smoothly. This webinar will tell you about how to plan, what to think about, and how to avoid problems.