If you need a way to update your website, but you’re not sure where to start, this is the session for you. We’ll we talk about what content management systems are, and look at various affordable options for updating your website text and images, including using What-You-See-Is-What-You-Get software like DreamWeaver and Contribute, website-in-a-box tools like Homesite, blog tools like WordPress, open source tools like Joomla and Drupal, and more. Register now>
What better way to learn about online seminar (webinar) tools than via an online seminar? We’ll talk about the features that can help you conduct meetings or training over the Web – for instance, desktop sharing, slide shows, chat functionality, polls, voice conferencing, and more – and then look at some of the free and affordable options, such as Glance, DimDim, Yugma, GoToMeeting, ReadyTalk, and Adobe Connect. We’ll close with some tips and tricks about conducting training via the web.
There’s a lot of talk these days about social media - blogs, RSS, YouTube, Flickr, social networking, MySpace, Facebook, Twitter, oh my! What are these things, and why do they all have funny names? How can they help you to engage your constituents and spread the word about your organization? We’ll talk through how social media tools and techniques can fit into your online communications mix, how to make they work for you, and some examples of what other organizations are doing.
Many non-profit websites struggle to address the different needs of advocates, volunteers and members and serve competing goals with limited resources. To get the most positive impact for your website and the greatest return on your investment, you must fully understand your site visitors – not just what they do on your website, but what they think about the online experience and how that experience will shape their attitudes and behaviors toward your organization. Through scientific measurement of online satisfaction using a proven, predictive approach that blends quantitative and qualitative analysis, ForeSee Results can show the way to really stretch dollars for the maximum impact on your bottom line.
Takeaways:
Profile who’s coming to your website and why — understand the differences from offline communications channels.
Precisely gauge how well you’re meeting the needs and expectations of key constituencies, and gain insights into how to improve satisfaction with the web experience that will increase site visitors’ likelihood to donate, volunteer or advocate for your group. Leverage the data and insights obtained through your website to affect change within your organization.
Project the influence of making improvements to website experience – including nurturing affinity for your organization, increasing the likelihood to become a member, or opt into a mailing list and boosting intent to donate.
Presented by:Errol Hau is Senior Director of Government Markets for ForeSee Results. ForeSee Results uses the methodology of the American Customer Satisfaction Index to help organizations measure and manage online constituent satisfaction, identify site improvements that will improve the satisfaction and loyalty of online visitors drive financial results
If you’ve decided to think about moving to open source tools, you need to think about your data, and processes, and how to make sure everything goes smoothly. This webinar will tell you about how to plan, what to think about, and how to avoid problems.
How do you convert your activists to donors? (Should you convert your activists to donors?) In this webinar, Jeff Regen, Defenders of Wildlife, will take you through examples of an integrated email/direct mail/telemarketing approach to converting online activists to donors. He’ll also talk about the benefits of doing this to build a deeper relationship with both your activist and donor supporters. Finally, there will be an opportunity to discuss how to best measure success.
Takeaways:
1. Online and offline methods of converting an activist to a donor
2. Value of multi-channel donors and donors with emails vs. offline-only donors
Presented by: Jeff Regen, Vice President of Online Marketing & Communications at Defenders of Wildlife, an industry leader in online fundraising, advocacy, and education. Defenders has a list of over 750,000 e-supporters, generates over one million advocacy actions and raises over $3 million online each year. Prior to joining Defenders in 2004, Jeff spent twelve years in the private sector. He learned private sector database marketing techniques at Capital One where he managed the marketing and business development teams in the Internet Acquisition Division. Jeff also built and served as President for a dotcom, and worked for the consulting firm, McKinsey & Company. In the early 1990s, he worked in the former Soviet Union–first on environmental issues, and later on privatization and capital markets development. Jeff received his Bachelors from Swarthmore College and MBA from the Wharton School of the University of Pennsylvania.
VoIP - Voice over Internet Protocol: You’ve probably heard of it, and perhaps, wondered if it’s a good fit for your organization. Using the Internet to make phone calls has become common practice, but do the benefits translate to your organizational needs?
In this webinar, we’ll look at the reasons VoIP may make sense for your organization, steps for preparation, and a plan for implementation. Questions like “What does QoS mean?” and “How many data ports should I have” will be addressed alongside security issues and cost. VoIP vendors will be analyzed and criteria for choosing the right company will be presented. The switchover will be discussed, along with tips for a successful implementation.
Presented by: Dave Tainer is Director of Information Systems for GMHC, a Manhattan-based nonprofit that was first in the fight against AIDS. Dave has been responsible for providing IT guidance and vision to operations and programs since coming on board in January 2006. He has successfully implemented structured corporate principles of IT management (CoBIT, ITIL), which have resulted in increased productivity, faster network access, enhanced security, compliance with HIPAA and PCI, and a data migration to a governmental database and reporting system. He was instrumental in securing a $1,106,000 technology-only capital grant from NYEDC which has allowed for a state-of-the-art network infrastructure, new workstations for all staff, and a VoIP implementation.
Prior to GMHC, Dave was adjunct faculty at DePaul University in Chicago, teaching in three departments: Human-Computer Interaction as a Usability specialist, Computer Science as a database and systems specialist, and Digital Cinema as a technical specialist (digital cinematography). He previously taught business statistics at other Chicago-area universities, mostly for MBA programs.
Between 1998 and 2005 Dave served as founder and senior partner of BuTain, Inc., a technology consulting firm specializing in IT Strategy and Management Consulting. He previously held the position of CIO for Unified Management, a professional employer organization (PEO). During his tenure at Unified, Dave was a frequent guest speaker on all IT issues in the PEO industry at events, conferences and roundtables, and helped Unified Management define the cutting-edge in PEO technology and information management.
Many nonprofits hope to draw attention to their causes during the election season. At the same time, board members and staff leaders are rightly wary of violating the law and jeopardizing their groups’ tax-exempt status. Things can get tricky for organizations that have both c3 and c4 arms, c3s that belong to coalitions that include c4s, and groups using voter files in tandem with a supporter database.
Assuming the legal obstacles can be cleared, what exactly does it mean to benefit from the election season?
Organizations need to think about how they use online advocacy as a way to measure engagement. Common (and legal) activities include raising awareness of particular issues, issuing voting guides, and voter registration.
This webinar will explore the following:
Using an integrated online advocacy approach as a tool for measurable engagement on issues.
Actions that 501c3s can and can’t do during an election season.
Communication rules for the organization’s stakeholders.
We are now in the world of Web 2.0, where organizations are beginning to tap the power of the community. We’ll review the democratizing effects of things like folksonomy and social media. Learn about new tools and how best to determine their appropriateness for a nonprofit.
JOHN KENYON has been helping nonprofits for over 15 years by providing advice, teaching seminars, and writing articles about technology. In the late 90’s he was Information Technology Director at San Francisco’s Management Center. Along with Michael Stein he wrote both The eNonprofit: a guide to ASPs, internet services and online software and the Nonprofit Quarterly article “A Decade of Online Fundraising”. John recently served as Training and Consulting Manager at Groundspring.org/Network for Good, helping organizations effectively leverage the Internet, before returning to private practice in 2006. He is an adjunct professor for the University of San Francisco’s Masters of Nonprofit Administration degree program and has been a featured speaker at conferences across the US, in England and online.
Your website is like the sun of your online marketing strategy — everything else you do online revolves around it. For many new donors, volunteers, and supporters, your website will be their first real contact with you. What kind of first impression does your website leave them with?
During this webinar, you’ll learn which features you really must have in place for your website to be viewed as a solid, professional nonprofit site. But you’ll get more than just a list of features. We’ll also cover easy ways to add those features to your website, in case you are missing them and aren’t sure how to fix the problem.
After reviewing the must-haves and evaluating several nonprofit websites to see how these features work together, we’ll also look at a list of additional features that nonprofits are using to connect with, educate, and motivate their supporters.
Wednesday, June 25, 2008
2:00 - 3:00 p.m. Eastern (11:00 a.m. Pacific)
Registration is $35
Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com, will present this webinar.
