Within your Google Grants AdWords account, you can have more than one campaign. In this session, we’ll discuss why multiple campaigns might be a good option for your account and also how to manage them effectively. In addition, we will briefly cover how to manage both a Google Grants account and a paid AdWords account, should your organization have the need to run both.
These days everyone is blogging, from high school kids and mommies, to large corporations and industry leaders. Nonprofit organizations are no exception, and delivering news and stories through a blogging platform is an interactive and efficient way of connecting with your audience. This webinar will provide you with the basics to get started in blogging.
Takeaways:
Be able to determine whether blogging makes sense for their organizations
Be familiar with the concept of blogging, blog features and functions, and the breadth of tools available
Understand how to build an audience for their blogs and share their content with the world
Presented by: Michaela Hackner is the Director of Online Strategy at World Learning, a US non-profit organization that hosts study abroad, international development degree programs, and international development projects globally. In her former life she was a web developer for the private sector, with a stint in humanitarian aid analysis, and most recently overseas for a year and a half working for a women’s micro-finance program in Cambodia and Kenya.
Need help writing more compelling, targeted AdWords ads? Then this session is for you! We’ll teach you how to draw users searching on your organization’s keywords to your ad, using various strategies that have proven to perform well. Testing out multiple ad texts, monitoring performance, and various tools to help optimize your ad text will also be covered.
Many non-profit websites struggle to address the different needs of advocates, volunteers and members and serve competing goals with limited resources. To get the most positive impact for your website and the greatest return on your investment, you must fully understand your site visitors – not just what they do on your website, but what they think about the online experience and how that experience will shape their attitudes and behaviors toward your organization. Through scientific measurement of online satisfaction using a proven, predictive approach that blends quantitative and qualitative analysis, ForeSee Results can show the way to really stretch dollars for the maximum impact on your bottom line.
Takeaways:
Profile who’s coming to your website and why — understand the differences from offline communications channels.
Precisely gauge how well you’re meeting the needs and expectations of key constituencies, and gain insights into how to improve satisfaction with the web experience that will increase site visitors’ likelihood to donate, volunteer or advocate for your group. Leverage the data and insights obtained through your website to affect change within your organization.
Project the influence of making improvements to website experience – including nurturing affinity for your organization, increasing the likelihood to become a member, or opt into a mailing list and boosting intent to donate.
Presented by:Errol Hau is Senior Director of Government Markets for ForeSee Results. ForeSee Results uses the methodology of the American Customer Satisfaction Index to help organizations measure and manage online constituent satisfaction, identify site improvements that will improve the satisfaction and loyalty of online visitors drive financial results
Joomla is a very easy to use CMS system. This webinar will take you through installation and basic setup of Joomla, and what you’ll need in order to make your new Joomla site a success.
In this session, we’ll present strategy on how to maximize your Google Grants account by optimizing your keyword lists. This includes evaluating keyword performance and refining your keyword lists, by both expanding on high-performing terms and editing or deleting keywords that are not working well. We’ll take a look at helpful tools to ensure your keywords are as targeted as possible for your organization.
Let’s kick off the series by discussing what the Google Grants program is all about! We’ll cover the program details, eligibility for interested groups, the application process, identifying goals for your account, and the valuable resources and tools we offer to help you achieve your mission through Google Grants.
Join us for a 5-part webinar series focused on Google Grants, a program that offers free online advertising to select non-profits on Google.com. Participating organizations manage AdWords online advertising accounts with ads targeted to their constituents that promote their group’s programs, solicit donations, recruit volunteers, and more.
In this series, members of the Google Grants team will discuss the program and best practices to make the most of your account, looking at tips, tricks, and tools to select highly-targeted keywords, create relevant ads, and evaluate performance.
This will be a valuable series for both current Google Grantees and interested organizations. After attending the 5-part series, participants will have developed:
A firm understanding of the Google Grants program, including its benefits and requirements for grantees.
Solid optimization skills for building and maintaining a successful AdWords account, including how to maximize keywords, ad text, and campaign structure.
Knowledge of how and why to evaluate account performance, using various AdWords tools
Websites are a lot like shoes. You love that new pair when you get them. But after a year or two, they start to look a little worn around the edges. And they’re not really too trendy anymore. And they were never really that comfortable to begin with, right? We all love a shiny new website, but it’s even better when you redesign a site that will last for a few years or more. In this session, we’ll focus on what you need to do before, during, and after your redesign to make it last.Takeaways:
1. How to know when you really need a redesign, or just a little touch up
2. Researching and planning your redesign
3. Managing a redesign implementation
The people who work for nonprofits perform some of the most interesting, engaging work around. So why do nonprofit grant proposals, newsletters, and web content sound as though they were written by heartless (and even headless) robots? Hack your way out of the jargon jungle and learn how to write about your nonprofit’s mission and activities like the smart, passionate person you are.
Using lots of real-world examples of both good and bad nonprofit writing, we’ll cover these points and more:
Spot-cleaning jargon and nonprofit-speak out of your writing
Avoiding the nonprofit topics most likely to bore your readers to death
Honing in on your key points and cutting the blah, blah, blah
Using analogies to make your point more clearly
Writing for your readers, including donors, volunteers, and other supporters
Don’t let bad nonprofit writing cost you another grant, new volunteers, or political support. Instead, use your words to inspire and motivate people to support your organization and your cause.
Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com, will present this webinar.
