Why is no one noticing all the great work your nonprofit is doing?
If you are having a hard time getting the attention your good cause deserves from the news media, community residents, your professional community, or the people you think should be supporting your cause, it’s time to explore some proven techniques for getting good, free publicity.
Publicity is about much more than getting your name in the paper or mentioned by a blogger (although both can be incredibly valuable to nonprofits.) It’s also about getting people talking about your group and what you do, and getting them to spread the word for you. This kind of word-of-mouth marketing is priceless, because people trust what their friends and family tell them much more than they trust advertising or the media.
Nonprofit Marketing Guide’s Kivi Leroux Miller will provide a dozen proven ways for nonprofits to get good, free publicity, along with some public relations do’s and don’ts that all nonprofits should follow.
Claire Meyerhoff, a veteran broadcast reporter, news writer, and all-around “big idea” gal, will brainstorm specific publicity ideas with several participants live during the webinar. (You’ll receive information on how you can suggest your nonprofit or specific project ideas for the live discussion after you register.)
You’ll leave the webinar with tons of tips and the knowledge to put them to work for your nonprofit, all in one hour.
Good online writing is much shorter and is organized differently to appeal to the way people read on a computer screen. If you contribute to your organization’s website or publish an email newsletter, you need to understand and incorporate these differences into your online writing.
During this webinar, you will learn the important differences between writing for print and for the computer screen, how to make your online writing more appealing, and simple formatting tricks that can drastically improve your website or email’s performance.
Kivi will also share the six most important characteristics of good online writing with plenty of examples, along with several exercises where webinar participants will help figure out ways to improve nonprofit websites with serious online writing problems.
Thursday, August 14, 20082:00 p.m. - 3:00 p.m. Eastern (11:00 a.m. Pacific)Registration is $35
OK, so you have a website. Now what? How do you get people to visit it and use it?
Many tools and strategies are available to help you attract new visitors to your website and to get one-time visitors to return. During this webinar, we’ll talk about the tools most likely to work for staff at small and medium-sized nonprofits — in other words, what you can do with little or no money and minimal technical expertise.
We’ll review these topics:
Search engine optimization — increasing the odds that Google and other search engines will send traffic your way
Linking strategies — the right and wrong ways to go about getting links on other people’s websites
Content strategies — how what you put on your website can drastically affect the amount of traffic you get and how to find out what’s hot and what’s not
Advertising — should you apply for a Google grant or pay for your own AdWords campaign?
Social bookmarking — how tools like Digg and StumbleUpon can create big spikes in traffic
Integration with everything else you do — the importance of not letting your website sit out there on its own.
We’ll boil everything down into a best-of-the-best, one-hour overview, so you’ll understand your options and know how to pick what will work for your organization. We’ll also look at the websites of several participants during the webinar, so you can see how to apply what you are hearing to real-world situations.
Wednesday, July 30, 2008
2:00 - 3:00 p.m. Eastern (11:00 a.m. Pacific)
Registration is $35
Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com will present this webinar with David Westbrook, founder of Dewpoint Productions, a search engine optimization and online marketing consulting firm.
If you’ve decided to think about moving to open source tools, you need to think about your data, and processes, and how to make sure everything goes smoothly. This webinar will tell you about how to plan, what to think about, and how to avoid problems.
How do you convert your activists to donors? (Should you convert your activists to donors?) In this webinar, Jeff Regen, Defenders of Wildlife, will take you through examples of an integrated email/direct mail/telemarketing approach to converting online activists to donors. He’ll also talk about the benefits of doing this to build a deeper relationship with both your activist and donor supporters. Finally, there will be an opportunity to discuss how to best measure success.
Takeaways:
1. Online and offline methods of converting an activist to a donor
2. Value of multi-channel donors and donors with emails vs. offline-only donors
Presented by: Jeff Regen, Vice President of Online Marketing & Communications at Defenders of Wildlife, an industry leader in online fundraising, advocacy, and education. Defenders has a list of over 750,000 e-supporters, generates over one million advocacy actions and raises over $3 million online each year. Prior to joining Defenders in 2004, Jeff spent twelve years in the private sector. He learned private sector database marketing techniques at Capital One where he managed the marketing and business development teams in the Internet Acquisition Division. Jeff also built and served as President for a dotcom, and worked for the consulting firm, McKinsey & Company. In the early 1990s, he worked in the former Soviet Union–first on environmental issues, and later on privatization and capital markets development. Jeff received his Bachelors from Swarthmore College and MBA from the Wharton School of the University of Pennsylvania.
VoIP - Voice over Internet Protocol: You’ve probably heard of it, and perhaps, wondered if it’s a good fit for your organization. Using the Internet to make phone calls has become common practice, but do the benefits translate to your organizational needs?
In this webinar, we’ll look at the reasons VoIP may make sense for your organization, steps for preparation, and a plan for implementation. Questions like “What does QoS mean?” and “How many data ports should I have” will be addressed alongside security issues and cost. VoIP vendors will be analyzed and criteria for choosing the right company will be presented. The switchover will be discussed, along with tips for a successful implementation.
Presented by: Dave Tainer is Director of Information Systems for GMHC, a Manhattan-based nonprofit that was first in the fight against AIDS. Dave has been responsible for providing IT guidance and vision to operations and programs since coming on board in January 2006. He has successfully implemented structured corporate principles of IT management (CoBIT, ITIL), which have resulted in increased productivity, faster network access, enhanced security, compliance with HIPAA and PCI, and a data migration to a governmental database and reporting system. He was instrumental in securing a $1,106,000 technology-only capital grant from NYEDC which has allowed for a state-of-the-art network infrastructure, new workstations for all staff, and a VoIP implementation.
Prior to GMHC, Dave was adjunct faculty at DePaul University in Chicago, teaching in three departments: Human-Computer Interaction as a Usability specialist, Computer Science as a database and systems specialist, and Digital Cinema as a technical specialist (digital cinematography). He previously taught business statistics at other Chicago-area universities, mostly for MBA programs.
Between 1998 and 2005 Dave served as founder and senior partner of BuTain, Inc., a technology consulting firm specializing in IT Strategy and Management Consulting. He previously held the position of CIO for Unified Management, a professional employer organization (PEO). During his tenure at Unified, Dave was a frequent guest speaker on all IT issues in the PEO industry at events, conferences and roundtables, and helped Unified Management define the cutting-edge in PEO technology and information management.
The time for Linux on the desktop to be mainstream has come. It is very easy to set up and use Linux for the organizational basics: email, web surfing, word processing, and spreadsheets. Even more complex tasks, such as desktop publishing, keeping track of finances, and others are possible and easy on Linux these days. Linux on the desktop is not just for geeks anymore. This webinar will show you how easy it is to use Linux on the desktop.
Many nonprofits hope to draw attention to their causes during the election season. At the same time, board members and staff leaders are rightly wary of violating the law and jeopardizing their groups’ tax-exempt status. Things can get tricky for organizations that have both c3 and c4 arms, c3s that belong to coalitions that include c4s, and groups using voter files in tandem with a supporter database.
Assuming the legal obstacles can be cleared, what exactly does it mean to benefit from the election season?
Organizations need to think about how they use online advocacy as a way to measure engagement. Common (and legal) activities include raising awareness of particular issues, issuing voting guides, and voter registration.
This webinar will explore the following:
Using an integrated online advocacy approach as a tool for measurable engagement on issues.
Actions that 501c3s can and can’t do during an election season.
Communication rules for the organization’s stakeholders.
We are now in the world of Web 2.0, where organizations are beginning to tap the power of the community. We’ll review the democratizing effects of things like folksonomy and social media. Learn about new tools and how best to determine their appropriateness for a nonprofit.
JOHN KENYON has been helping nonprofits for over 15 years by providing advice, teaching seminars, and writing articles about technology. In the late 90’s he was Information Technology Director at San Francisco’s Management Center. Along with Michael Stein he wrote both The eNonprofit: a guide to ASPs, internet services and online software and the Nonprofit Quarterly article “A Decade of Online Fundraising”. John recently served as Training and Consulting Manager at Groundspring.org/Network for Good, helping organizations effectively leverage the Internet, before returning to private practice in 2006. He is an adjunct professor for the University of San Francisco’s Masters of Nonprofit Administration degree program and has been a featured speaker at conferences across the US, in England and online.
Online marketing in the nonprofit sector is exploding because it’s much cheaper than traditional print marketing - and because it works. But all those options — email newsletters, e-blasts, websites, blogs, texting, fundraising portals, Google ads, MySpace, YouTube, Twitter and on and on - can feel endless and overwhelming.
Where should you begin and where do you go next? Which tools are now considered essential and which are still optional? How much effort does online marketing require and what does it cost? What will work best for your situation?
During this one-hour webinar, we’ll make sense of all of your various online marketing options by showing you how they all fit together and explaining the important differences between so-called Web 1.0 and Web 2.0.
You’ll get tips on how to sort through what’s best for your nonprofit, so you’ll know where to start. You’ll also get a solid understanding of where you can take your online marketing strategy over time.
Thursday, August 28, 2008
1:00 p.m. - 2:00 p.m. Eastern (10:00 a.m. Pacific)
Registration is $35
Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com, will present this webinar.
Why is no one noticing all the great work your nonprofit is doing? 
Nonprofit Marketing Guide’s Kivi Leroux Miller will provide a dozen proven ways for nonprofits to get good, free publicity, along with some public relations do’s and don’ts that all nonprofits should follow.
Claire Meyerhoff, a veteran broadcast reporter, news writer, and all-around “big idea” gal, will brainstorm specific publicity ideas with several participants live during the webinar. (You’ll receive information on how you can suggest your nonprofit or specific project ideas for the live discussion after you register.)
Good online writing is much shorter and is organized differently to appeal to the way people read on a computer screen. If you contribute to your organization’s website or publish an email newsletter, you need to understand and incorporate these differences into your online writing.
OK, so you have a website. Now what? How do you get people to visit it and use it?
Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com will present this webinar with David Westbrook, founder of 