Sending an email newsletter to your supporters is a great way to keep in touch: email is much cheaper than print, readers can act instantly with just a click (including making a donation), and you can easily track the effectiveness of your email campaigns.
That’s the good news.
The bad news is that your email newsletter can be deleted in an instant or trapped in a spam filter before it’s even read. And if your email is opened, nonprofit newsletters are often too boring, wonky, or self-centered to convince anyone in her right mind to do anything, let alone whip out a credit card for a donation.
How can you get all the goodness of email newsletters, while bypassing the bad? During this one-hour webinar, Kivi Leroux Miller will walk you through the basic of producing a great email newsletter that actually does get read and acted upon. We’ll cover these topics and more:
* What kinds of articles work best in email newsletters?
* How can we use e-newsletters to move our supporters to act?
* How long should our email newsletter be?
* Should we includes graphics and photos?
* What’s the most important part of an email newsletter?
* Are there templates we can use?
* Do we have to know HTML?
* How do we get people’s email addresses?
* Can I send the email newsletter from Outlook or do I need to sign up for an email newsletter service?
* How do we comply with the federal CAN-SPAM law?
* How do we avoid getting stuck in the spam folder?
* How can we measure the effectiveness of our email newsletter?
We’ll also have plenty of time for your specific questions too.
Would you rather be the brains behind yet another dry, sedate fundraiser or the Best Party in Town?
If you’re in the throes of planning your big event or thinking of hosting one soon, you need to attend our first-ever webinar about “Parties with a Purpose.”
Special Guest Gail Perry, author of “Fired Up Fundraising” and a leading expert on raising money for nonprofits, will dish all her secrets about how to turn your next nonprofit fundraiser into an incredible event — without busting your budget. From “Building the Buzz” to “Amazing Auctions,” Gail will show you how you can take your event from good to better to BLAZING.
Nonprofit Marketing Guide’s Media Maven Claire Meyerhoff will also be part of this can’t-miss webinar, and she’ll reveal how you can get the media to cover your fundraising event (yes, you can get coverage for your events, if you know the right way to go about it).
Let’s face it: fundraising events can take a ton of work without much reward - if you take an old-fashioned approach. Gail and Claire will share how to break away from bad event hosting habits and host a fun, profitable event for your organization.
Thursday, September 18, 2008
1:00 - 2:00 p.m. Eastern
(10:00 a.m. Pacific)
Registration is $35
Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com, will moderate the webinar.
Storytelling works in nonprofit marketing for many reasons. Stories are emotional, and emotions drive giving. Stories are also easier to remember than facts and figures, making it more likely that your supporters will tell others about your good work.
All nonprofits have great stories to share, but exactly how do you go about telling those stories? What do you emphasize and what do you leave out? Why are some stories more powerful than others?
During this online writing workshop, we’ll remove some of the mystery from the storytelling process by showing you how to use three time-honored storytelling techniques. We’ll look at several examples of good nonprofit stories, break down why they work, and review how to apply those lessons to your nonprofit’s stories.
You don’t need to be a creative genius or even a great writer to make stories work in your nonprofit marketing. With the basic storytelling patterns you’ll learn in this webinar, you’ll be well on your way to capturing your nonprofit’s best stories in writing.
Wednesday, September 10, 2008
1:00 - 2:00 p.m. Eastern
(10:00 a.m. Pacific)
Registration is $35
Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com will present this webinar.
Most press releases are useless to reporters. Why? Because they are thinly veiled sales or fundraising pitches devoid of any news value, or they are full of fake enthusiasm; jargon that would never appear in a newspaper; and meaningless, trite quotes. That’s the bad news.
The good news is that with this kind of competition, it doesn’t take much to stand out, if you do it right! During this webinar, you’ll get a double-whammy of press release know-how: (1) easy, proven, realistic how-tos and (2) a live demonstration on the press release writing process.
Nonprofit Marketing Guide’s Kivi Leroux Miller will provide a dozen press release writing tips and how-tos that will help you find newsworthy angles for your press releases, write quotes that will make reporters smile rather than groan, and avoid the most common pitfalls in nonprofit press releases.
Claire Meyerhoff, a veteran broadcast reporter, news writer, and all-around “big idea” gal, will write a press release live for one lucky webinar participant. (You’ll receive information on how you can submit your press release idea for consideration after you register.) As Claire writes, she’ll share the process she’s going through, including anticipating reporters’ questions and answering them in the press release.
You’ll get the tips you need and see how to put them to work, all in one hour.
Online marketing in the nonprofit sector is exploding because it’s much cheaper than traditional print marketing - and because it works. But all those options — email newsletters, e-blasts, websites, blogs, texting, fundraising portals, Google ads, MySpace, YouTube, Twitter and on and on - can feel endless and overwhelming.
Where should you begin and where do you go next? Which tools are now considered essential and which are still optional? How much effort does online marketing require and what does it cost? What will work best for your situation?
During this one-hour webinar, we’ll make sense of all of your various online marketing options by showing you how they all fit together and explaining the important differences between so-called Web 1.0 and Web 2.0.
You’ll get tips on how to sort through what’s best for your nonprofit, so you’ll know where to start. You’ll also get a solid understanding of where you can take your online marketing strategy over time.
Why is no one noticing all the great work your nonprofit is doing?
If you are having a hard time getting the attention your good cause deserves from the news media, community residents, your professional community, or the people you think should be supporting your cause, it’s time to explore some proven techniques for getting good, free publicity.
Publicity is about much more than getting your name in the paper or mentioned by a blogger (although both can be incredibly valuable to nonprofits.) It’s also about getting people talking about your group and what you do, and getting them to spread the word for you. This kind of word-of-mouth marketing is priceless, because people trust what their friends and family tell them much more than they trust advertising or the media.
Nonprofit Marketing Guide’s Kivi Leroux Miller will provide a dozen proven ways for nonprofits to get good, free publicity, along with some public relations do’s and don’ts that all nonprofits should follow.
Claire Meyerhoff, a veteran broadcast reporter, news writer, and all-around “big idea” gal, will brainstorm specific publicity ideas with several participants live during the webinar. (You’ll receive information on how you can suggest your nonprofit or specific project ideas for the live discussion after you register.)
You’ll leave the webinar with tons of tips and the knowledge to put them to work for your nonprofit, all in one hour.
Good online writing is much shorter and is organized differently to appeal to the way people read on a computer screen. If you contribute to your organization’s website or publish an email newsletter, you need to understand and incorporate these differences into your online writing.
During this webinar, you will learn the important differences between writing for print and for the computer screen, how to make your online writing more appealing, and simple formatting tricks that can drastically improve your website or email’s performance.
Kivi will also share the six most important characteristics of good online writing with plenty of examples, along with several exercises where webinar participants will help figure out ways to improve nonprofit websites with serious online writing problems.
Thursday, August 14, 20082:00 p.m. - 3:00 p.m. Eastern (11:00 a.m. Pacific)Registration is $35
OK, so you have a website. Now what? How do you get people to visit it and use it?
Many tools and strategies are available to help you attract new visitors to your website and to get one-time visitors to return. During this webinar, we’ll talk about the tools most likely to work for staff at small and medium-sized nonprofits — in other words, what you can do with little or no money and minimal technical expertise.
We’ll review these topics:
Search engine optimization — increasing the odds that Google and other search engines will send traffic your way
Linking strategies — the right and wrong ways to go about getting links on other people’s websites
Content strategies — how what you put on your website can drastically affect the amount of traffic you get and how to find out what’s hot and what’s not
Advertising — should you apply for a Google grant or pay for your own AdWords campaign?
Social bookmarking — how tools like Digg and StumbleUpon can create big spikes in traffic
Integration with everything else you do — the importance of not letting your website sit out there on its own.
We’ll boil everything down into a best-of-the-best, one-hour overview, so you’ll understand your options and know how to pick what will work for your organization. We’ll also look at the websites of several participants during the webinar, so you can see how to apply what you are hearing to real-world situations.
Wednesday, July 30, 2008
2:00 - 3:00 p.m. Eastern (11:00 a.m. Pacific)
Registration is $35
Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com will present this webinar with David Westbrook, founder of Dewpoint Productions, a search engine optimization and online marketing consulting firm.
If you’ve decided to think about moving to open source tools, you need to think about your data, and processes, and how to make sure everything goes smoothly. This webinar will tell you about how to plan, what to think about, and how to avoid problems.
How do you convert your activists to donors? (Should you convert your activists to donors?) In this webinar, Jeff Regen, Defenders of Wildlife, will take you through examples of an integrated email/direct mail/telemarketing approach to converting online activists to donors. He’ll also talk about the benefits of doing this to build a deeper relationship with both your activist and donor supporters. Finally, there will be an opportunity to discuss how to best measure success.
Takeaways:
1. Online and offline methods of converting an activist to a donor
2. Value of multi-channel donors and donors with emails vs. offline-only donors
Presented by: Jeff Regen, Vice President of Online Marketing & Communications at Defenders of Wildlife, an industry leader in online fundraising, advocacy, and education. Defenders has a list of over 750,000 e-supporters, generates over one million advocacy actions and raises over $3 million online each year. Prior to joining Defenders in 2004, Jeff spent twelve years in the private sector. He learned private sector database marketing techniques at Capital One where he managed the marketing and business development teams in the Internet Acquisition Division. Jeff also built and served as President for a dotcom, and worked for the consulting firm, McKinsey & Company. In the early 1990s, he worked in the former Soviet Union–first on environmental issues, and later on privatization and capital markets development. Jeff received his Bachelors from Swarthmore College and MBA from the Wharton School of the University of Pennsylvania.
Sending an email newsletter to your supporters is a great way to keep in touch: email is much cheaper than print, readers can act instantly with just a click (including making a donation), and you can easily track the effectiveness of your email campaigns.
If you’re in the throes of planning your big event or thinking of hosting one soon, you need to attend our first-ever webinar about “Parties with a Purpose.”
Nonprofit Marketing Guide’s Media Maven Claire Meyerhoff will also be part of this can’t-miss webinar, and she’ll reveal how you can get the media to cover your fundraising event (yes, you can get coverage for your events, if you know the right way to go about it).
Most press releases are useless to reporters. Why? Because they are thinly veiled sales or fundraising pitches devoid of any news value, or they are full of fake enthusiasm; jargon that would never appear in a newspaper; and meaningless, trite quotes. That’s the bad news.
Claire Meyerhoff, a veteran broadcast reporter, news writer, and all-around “big idea” gal, will write a press release live for one lucky webinar participant. (You’ll receive information on how you can submit your press release idea for consideration after you register.) As Claire writes, she’ll share the process she’s going through, including anticipating reporters’ questions and answering them in the press release.
Online marketing in the nonprofit sector is exploding because it’s much cheaper than traditional print marketing - and because it works. But all those options — email newsletters, e-blasts, websites, blogs, texting, fundraising portals, Google ads, MySpace, YouTube, Twitter and on and on - can feel endless and overwhelming. 
Why is no one noticing all the great work your nonprofit is doing? 
Good online writing is much shorter and is organized differently to appeal to the way people read on a computer screen. If you contribute to your organization’s website or publish an email newsletter, you need to understand and incorporate these differences into your online writing.
OK, so you have a website. Now what? How do you get people to visit it and use it?
Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com will present this webinar with David Westbrook, founder of 