This session explores all the various aspects of technology that can aid in the fundraising process. From Accounting and e-Mail relationship building to Social Networking and Web Sites, you can see what is out there for reasonable fees if you are a small to medium size charity.
We will focus on numerous live case studies from the non profit world. The promise of the Internet and Technology revolutionizing the development office and the art of fundraising is now upon us. Come listen to one of the pioneers of this enabling technology cut through the hype and explain what does and does not work. You will be surprised at how simple and cost effective it can be! Actual examples of technology usage and results within this arena will be illustrated.
Presented by: Jay Love, ePMT, CEO and Co-Founder, eTapestry
The youngest of the Baby Boomer generation, those 78 million Americans born between 1946 and 1964, are entering their 60’s — the start of prime time for charitable giving. One study showed that Boomers give more than their parents’ generation, and that younger Boomers give even more than older Boomers.
If you want to take advantage of these changing demographics, you need to understand how the Boomer generation is different from those who came before (and those coming after). What motivates them to give? What questions will they have about your organization and your work? What do they expect from your nonprofit once they make a contribution? How do you maintain that relationship long-term and keep them happy?
Guest speaker Jeff Brooks is closely watching Boomer donor trends begin to evolve as creative director at Merkle, a full-service direct response agency that exclusively serves nonprofit organizations in North America and Europe by helping them raise more money. He has been serving the nonprofit community for nearly 20 years and writes the popular Donor Power Blog.
Jeff will share what we know so far about the charitable giving habits and requirements of Baby Boomers and will answer your questions about the impact that Boomers will likely have on your nonprofit marketing strategies and communications tactics now and in years to come.
Good online writing is much shorter and is organized differently to appeal to the way people read on a computer screen. If you contribute to your organization’s website or publish an email newsletter, you need to understand and incorporate these differences into your online writing.
During this webinar, you will learn the important differences between writing for print and for the computer screen, how to make your online writing more appealing, and simple formatting tricks that can drastically improve your website or email’s performance.
Kivi will also share the six most important characteristics of good online writing with plenty of examples, along with several exercises where webinar participants will help figure out ways to improve nonprofit websites with serious online writing problems.
Most press releases are useless to reporters. Why? Because they are thinly veiled sales or fundraising pitches devoid of any news value, or they are full of fake enthusiasm; jargon that would never appear in a newspaper; and meaningless, trite quotes. That’s the bad news.
The good news is that with this kind of competition, it doesn’t take much to stand out, if you do it right! During this webinar, you’ll get a double-whammy of press release know-how: (1) easy, proven, realistic how-tos and (2) a live demonstration on the press release writing process.
Nonprofit Marketing Guide’s Kivi Leroux Miller will provide a dozen press release writing tips and how-tos that will help you find newsworthy angles for your press releases, write quotes that will make reporters smile rather than groan, and avoid the most common pitfalls in nonprofit press releases.
Several times during the presentation, we’ll break away to the desktop of Claire Meyerhoff, a veteran broadcast reporter, news writer, and all-around “big idea” gal, who will be writing press releases live for two lucky webinar participants. (You’ll receive information on how you can submit your press release idea for consideration after you register.) As Claire writes, she’ll share the process she’s going through, including anticipating reporters’ questions and answering them in the press release.
You’ll get the tips you need and see how to put them to work, all in one hour.
Everywhere you look, nonprofits are embarking on branding — or rebranding — campaigns. Just how important are brands in nonprofit marketing? What benefits can your nonprofit realize by going through a branding process? Do you need to hire a consultant or can you do it in-house? And what the heck is branding, anyway?
Nancy Schwartz of Nancy Schwartz & Company and GettingAttention.org, a leading expert on nonprofit branding, will jump into the hot seat for a 15-minute interview with Nonprofit Marketing Guide’s Kivi Leroux Miller, followed by 45 minutes of Q & A with participants. You’ll learn how branding is about much more than redesigning your logo or coming up with a catchy tagline. Kivi will ask Nancy lots of good, tough questions and then you can pepper her with more. At the end of the teleseminar, you’ll understand what nonprofit branding is and isn’t, and you’ll have the knowledge you need to make smart decisions about your nonprofit’s brand. It’s like getting an hour of top-shelf consulting time for just $20!
As president of Nancy Schwartz & Company, Nancy designs and implements marketing and communications programs to help nonprofit and foundation clients nationwide to maximize their impact and profits. Combining strategic perspective, practical vision, and a broad range of technical skills, Nancy provides her clients with innovative approaches to meeting their goals.
Online marketing in the nonprofit sector is exploding because it’s much cheaper than traditional print marketing - and because it works. But all those options — email newsletters, e-blasts, websites, blogs, texting, fundraising portals, Google ads, MySpace, YouTube, Twitter and on and on - can feel endless and overwhelming.
Where should you begin and where do you go next? Which tools are now considered essential and which are still optional? How much effort does online marketing require and what does it cost? What will work best for your situation?
During this one-hour webinar, we’ll make sense of all of your various online marketing options by showing you how they all fit together and explaining the important differences between so-called Web 1.0 and Web 2.0.
You’ll get tips on how to sort through what’s best for your nonprofit, so you’ll know where to start. You’ll also get a solid understanding of where you can take your online marketing strategy over time.
Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com will present this webinar.
The NTEN CRM satisfaction survey showed that people who were surveyed were quite satisfied with the free and open source tools that many of them have chosen to implement. This webinar will be an overview of free and open source CRM tools. You’ll learn about what’s available and how you can implement these tools in your organization.
CiviCRM is one of the very few nonprofit focused free and open source applications. It can be a powerful tool for nonprofit organizations. You can use it to track donors, send blast emails, set up events, and do case management. Learn about the details of implementing and using CiviCRM.
Cost: $25 for NTEN Members, $50 for Non-Members
04/29/2008 - 11:0004/29/2008 - 12:30US/Pacific
There are, of course, many, many different open source projects that are in varied stages of development, some are quite mature, others not. These include operating systems, databases, web servers, and applications of a wide sort. Some software, especially on the server, such as Apache, MySQL, and others, are not only mature, they are ubiquitous, almost standard. Other software, such as desktop applications, lag behind in adoption, but are ready for you to use in your organization, right now. This webinar will cover the whole range of software, including server software, CMS, database applications, and desktop software. We will focus on what is really ready for use, now, both in terms of maturity of development for all applications, and ease of use, for end-user applications.
Cost: $25 for NTEN Members, $50 for Non-Members
05/20/2008 - 11:00
05/20/2008 - 12:30
US/Pacific
Online Direct Marketing 101 & 201: New Integrated Fundraising Case Studies
We have lots of data on online and integrated fundraising, and will be sharing recent examples and dig into the nitty gritty of what works. How can mini-sites, direct email asks and eNewsletters live in harmony? What needs to be on your home page to make a campaign successful? Join Jeff Patrick, President of Common Knowledge as he rehashes glorious victories (and admits mistakes) and walk away with great examples to inspire your strategy.
In this 2-part series, participants will learn how to:
Apply best practices to online direct marketing campaigns
Cite examples of online direct marketing campaigns, and
Discuss the various components of an online direct marketing campaigns
Online Direct Marketing 101:Fundamental Case Studies
In this webinar, we’ll define online fundraising and outline differences and similarities to other channels Then we’ll cover the elements of a typical integrated fundraising campaign.
Cost: $25 for NTEN Members, $50 for Non-Members
04/23/2008 - 11:00
04/23/2008 - 12:30
Timezone: US/Pacific
(Please note that you must register for Online Direct Marketing 201 separately.)
Presented by: Jeff Patrick, President of Common Knowledge, brings nearly a decade of experience assisting over 100 nonprofits with their Internet initiatives. Working with large national and regional organizations, Jeff pioneered tools and software for online fundraising, email communication, advocacy, and outreach. Jeff focuses on assisting clients with strategic planning , website development and online campaigns
Nonprofit Marketing Guide’s Kivi Leroux Miller will provide a dozen press release writing tips and how-tos that will help you find newsworthy angles for your press releases, write quotes that will make reporters smile rather than groan, and avoid the most common pitfalls in nonprofit press releases.
Several times during the presentation, we’ll break away to the desktop of Claire Meyerhoff, a veteran broadcast reporter, news writer, and all-around “big idea” gal, who will be writing press releases live for two lucky webinar participants. (You’ll receive information on how you can submit your press release idea for consideration after you register.) As Claire writes, she’ll share the process she’s going through, including anticipating reporters’ questions and answering them in the press release.