Online learning is a new and convenient way for nonprofit professionals to increase effectiveness and efficiency, acquire new skills, and exchange knowledge and experience with colleages while avoiding the extra expense and time investment of attending conferences and training programs. In many cases, online learning can be integrated into a regular work day - even for busy nonprofit professionals.
This website, Nonprofitlearning.com, offers a comprehensive up-to-date directory covering online learning opportunities in areas of nonprofit fundraising, communication, governance, technical and data management,,and more.
Start your online learning journey here at Nonprofitlearning.com.
Online marketing in the nonprofit sector is exploding because it’s much cheaper than traditional print marketing - and because it works. But all those options — email newsletters, e-blasts, websites, blogs, texting, fundraising portals, Google ads, MySpace, YouTube, Twitter and on and on - can feel endless and overwhelming.
Where should you begin and where do you go next? Which tools are now considered essential and which are still optional? How much effort does online marketing require and what does it cost? What will work best for your situation?
During this one-hour webinar, we’ll make sense of all of your various online marketing options by showing you how they all fit together and explaining the important differences between so-called Web 1.0 and Web 2.0.
You’ll get tips on how to sort through what’s best for your nonprofit, so you’ll know where to start. You’ll also get a solid understanding of where you can take your online marketing strategy over time.
Thursday, August 28, 2008
1:00 p.m. - 2:00 p.m. Eastern (10:00 a.m. Pacific)
Registration is $35
Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com, will present this webinar.
The people who work for nonprofits perform some of the most interesting, engaging work around. So why do nonprofit grant proposals, newsletters, and web content sound as though they were written by heartless (and even headless) robots? Hack your way out of the jargon jungle and learn how to write about your nonprofit’s mission and activities like the smart, passionate person you are.
Using lots of real-world examples of both good and bad nonprofit writing, we’ll cover these points and more:
Spot-cleaning jargon and nonprofit-speak out of your writing
Avoiding the nonprofit topics most likely to bore your readers to death
Honing in on your key points and cutting the blah, blah, blah
Using analogies to make your point more clearly
Writing for your readers, including donors, volunteers, and other supporters
Don’t let bad nonprofit writing cost you another grant, new volunteers, or political support. Instead, use your words to inspire and motivate people to support your organization and your cause.
Wednesday, July 16, 2008
3:00 - 4:00 p.m. Eastern (12:00 p.m. Pacific)
Registration is $35
Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com, will present this webinar.
Your website is like the sun of your online marketing strategy — everything else you do online revolves around it. For many new donors, volunteers, and supporters, your website will be their first real contact with you. What kind of first impression does your website leave them with?
During this webinar, you’ll learn which features you really must have in place for your website to be viewed as a solid, professional nonprofit site. But you’ll get more than just a list of features. We’ll also cover easy ways to add those features to your website, in case you are missing them and aren’t sure how to fix the problem.
After reviewing the must-haves and evaluating several nonprofit websites to see how these features work together, we’ll also look at a list of additional features that nonprofits are using to connect with, educate, and motivate their supporters.
Wednesday, June 25, 2008
2:00 - 3:00 p.m. Eastern (11:00 a.m. Pacific)
Registration is $35
Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com, will present this webinar.
Are you wondering what it would take to allow your software packages to share data? In this session, we’ll talk through the high level options and key considerations, and then dive into some of the technical terms and concepts that will help you understand what would be involved in programming an automatic connection between software packages. We’ll discuss possibilities in integrating the software you already have, and what features you should look when choosing new software to prevent integration woes.
Thursday, July 3rd, 1:00 - 2:30 EST. Presented by Laura Quinn
Do you want to help your organization take donations online, but aren’t sure how? This session will tell you what you need to know in order to choose a tool and get started. We’ll touch on some of the strategic aspects of online donations, but our focus will be on the tactical: What online donation tools a re available? How do they work? How do you know which one is right for your organization? We’ll close by looking more closely at some of the specific tools that are available, such as Network for Good, PayPay, Click & Pledge, Groundspring DonateNow, eTapestry, MemberClicks, AuctionPay, and more.
Email newsletters are a great way to stay in touch with and grow your audience, but it can be complex to send and track thousands of emails. In this seminar, we’ll walk through what you need to know in order to setup, send, and track eNewsletters effectively, and talk about some of the reliable and affordable tools most commonly used for mass emailing, such as EmailNow, ConstantContact, NPOGroups, CampaignMonitor, Vertical Response, Emma, Topica, and more.
How many people visit your Web site every day? What are visitors doing when they get there? Which features are most popular? We’ll talk through the tools and strategies you can use to get the answers to these questions. Through demos of free tools such as AWStats and Google Analytics, we’ll look at what these tools can tell you about your site, and what the statistics mean. We’ll close with a discussion of when more advanced statisics packages - such as ClickTracks or WebTrends- might be useful.
It’s becoming de rigeur for organizations, and nonprofit staff to blog. How can you set up a blog with free and open source software? What are the options out there? What are the strengths and weaknesses of the different blogging platforms?
Data is critical to all nonprofits. To be successful, you need to know who your stakeholders are and how they interact with your organization. So how do you create a data focused organization? This session will help you understand the fundamentals of databases in order to collect and use the information for reporting and management decisions.
Skill Takeaways:
Understand the fundamentals of databases in order to collect and use the information necessary for reporting and management decisions
JOHN KENYON has been helping nonprofits for over 15 years by providing advice, teaching seminars, and writing articles about technology. In the late 90’s he was Information Technology Director at San Francisco’s Management Center. Along with Michael Stein he wrote both The eNonprofit: a guide to ASPs, internet services and online software and the Nonprofit Quarterly article “A Decade of Online Fundraising”. John recently served as Training and Consulting Manager at Groundspring.org/Network for Good, helping organizations effectively leverage the Internet, before returning to private practice in 2006. He is an adjunct professor for the University of San Francisco’s Masters of Nonprofit Administration degree program and has been a featured speaker at conferences across the US, in England and online.
Many non-profit organizations are looking for ways to get on board with “web 2.0”, be it through e-mentoring or online peer networks. Yet without adequate staffing and expertise, new programs are difficult to implement, and existing ones can be difficult to manage.
iMentor Interactive, developed by iMentor and based on the best practices of its New York City mentoring program, presents an opportunity to add mentoring to your current programming, enhance your existing mentoring program, or launch and maintain a peer or alumni network, all with one web-based, customizable platform.
The iMentor Interactive(iMi) webinar will feature an overview of the platform, including a tour of the most relevant features:
Safe & Secure Email
Calendar
Email & Event Tracking
User Management and Matching
The session will further discuss how technology can be used to establish strong relationships, best practices and tools for developing and managing meaningful networks and relationships online, and ways in which iMi can have a critical impact on the success of your organization.
Product Spotlight Webinars are presented by sponsors. In these sessions, you’ll have the opportunity to learn about products and services, as well as some of the latest trends in the sector. Content in these sessions has been developed solely by the sponsor.
